Samantha Johnson
She/Her
Los Angeles,CA
Summary
Organized and dynamic writer, event host, and editor with 6+ years of progressively demanding experience in marketing, administration, talent management, live and virtual event coordination, writing/editing, and community engagement across a diverse spectrum of industries, including publishing, entertainment, and retail.
Overview
7
7
years of professional experience
7
7
years of post-secondary education
2
2
Languages
Work History
Talent Relations Manager
IDW Publishing
Sherman Oaks, CA
12.2021 - Current
- Optimize database and details of creator information, travel, accommodations, schedules and itineraries, and gifting through white-glove service to execute on events and experiential goals and activations.
- Produce 5+ large-scale events and experiential plans across all titles for panels, sales, e-commerce KPIs, and in-booth programming at tentpole industry activations such as Comic-Con International and New York Comic Con.
- Generated new creator payment system cross-functionally ensuring track-ability and accountability across Operations, Accounting and Editorial departments to ensure 20+ timely and accurate outgoing payments weekly.
- Improved outreach and pipeline systems to recruit and retain and grow new and veteran creators evangelized across company through weekly newsletters.
- Deliver internal Weekly Releases newsletter to share new releases company-wide.
- Achieved strong relationships with relevant internal and external stakeholders to ensure 360-degree talent management strategy for retainment and storytelling alongside Senior Director.
- Improved creator complimentary copies program to industry standards, shipping to 30+ countries across 300+ creators, updating weekly report of recipients and quantities for Print Run and mailroom.
- Planned creative workshops and summits with key external and internal stakeholders across priority licenses to aid creators' growth and development, and to curate storytelling excellence.
Marketing Manager and Event Host
Book Soup
West Hollywood, CA
10.2019 - 12.2021
- Hosted 180+ in-store, offsite, and virtual events via Crowdcast for authors and high-profile figures.
- Generated professional, friendly, and productive relationships with publishers, editors, authors, PR and marketing partners to increase product sales and event promotion.
- Expanded unique and engaging content for social media, growing Instagram following by over 10k.
- Increased sales by 80% with effective promotion campaigns.
- Optimized administrative logistics of events planning, event booking, and event promotions.
- Maximized market trends and target audience statistics to effectively and appropriately market products.
- Gained feedback from clients and partners to assess event success and uncover opportunities for improvement.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Editorial Assistant
Insight Editions
Burbank, CA
09.2018 - 04.2020
- Proofread 30+ manuscripts and other forms of copy for general grammatical correctness.
- Prepared materials for sales and marketing to support growth.
- Established and managed Insight Kid’s editorial calendar including tracking materials for marketing, sales, and print production.
- Gathered marketing content to promote book releases under Insight Kid’s Imprint using content from licensor's such as Disney OPA and MGA.
- Conducted competitive research to optimize book proposals, brand positioning, and material development.
Administrative Assistant
Zeisler, Zeisler, Rawson, And Johnson LLP
San Rafael, CA
09.2017 - 08.2018
- Scanned and digitized over 300 tax returns to file into online database, reducing storage space by 90%.
- Executed record filing system to improve document organization and management.
- Digitized and organized incoming bills and receipts from clients for Business Managers to ensure timely and smooth payment.
Education
No Degree - Creative Writing
UCLA Extension
Los Angeles, CA 10.2020 - 12.2020
Bachelor of Arts - English Literature
University Of California, Riverside
Riverside, CA 08.2008 - 06.2012
High School Diploma -
Novato High School
Novato, CA 08.2005 - 06.2008
Skills
Wordpress
Content Management Systems
Mailchimp
Content and digital asset management
G Suite
Docusign
Asana
Data Entry
Project Management
Verbal and written communication
Microsoft Office
Zoom
Strategic planning
Volunteer Experience & Awards
Editorial Intern
EBONY Magazine, Jan 2016 – Jun 2016
Big Sister
Big Sister Association of Greater Boston, Oct 2013 – Jun 2014
Communications and Social Media Intern
Strong Women, Strong Girls, Jun 2012 – Aug 2013
Corps Member
City Year, Aug 2012 – Jun 2013
Segel Education Award – City Year (2013)
Timeline
Talent Relations Manager
IDW Publishing
12.2021 - Current
No Degree - Creative Writing
UCLA Extension
10.2020 - 12.2020
Marketing Manager and Event Host
Book Soup
10.2019 - 12.2021
Editorial Assistant
Insight Editions
09.2018 - 04.2020
Administrative Assistant
Zeisler, Zeisler, Rawson, And Johnson LLP
09.2017 - 08.2018
Bachelor of Arts - English Literature
University Of California, Riverside
08.2008 - 06.2012
High School Diploma -
Novato High School
08.2005 - 06.2008