Samantha Novitsky
Albany,NY
Summary
Detail-oriented marketing student with a passion for leveraging data and analytics to drive strategic decisions. Experienced in evaluating performance metrics and translating insights into actionable marketing improvements. Incoming Master of Science in Business Analytics student at University of Tampa, aiming to build a career in data-driven marketing.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Assistant Social Media Content Creator
Alpha Xi Delta
Conway, SC
01.2024 - 12.2024
- Assisted the vice president of communications in developing creative content ideas and project plans for social media platforms to enhance engagement.
- Provided leadership and collaboration to execute promotional campaigns for events and strategic initiatives, ensuring all project milestones were met.
- Strengthened the sorority’s digital presence by utilizing analytics to track performance and inform future content strategy.
Legislative Intern
New York State Senate
Albany, NY
10.2021 - 01.2022
- Gained comprehensive knowledge of the lawmaking process, governance, and decision-making within the state government.
- Reviewed articles advocating for various perspectives, honing critical data analysis and persuasive written and verbal communication skills.
- Developed insights into advocacy strategies and process documentation, an integral component of public relations and project execution.
Toddler Daycare Assistant
Serendipity Daycare Center
Voorheesville, NY
12.2020 - 07.2024
- Managed daily care activities for toddlers, fostering a safe and nurturing environment while maintaining high attention to detail and accuracy in reporting.
- Developed and implemented team strategies and workflow improvements to meet classroom goals and optimize resource utilization.
- Cultivated exceptional patience and verbal communication skills while leading and collaborating with colleagues in a fast-paced environment.
- Followed strict regulatory guidelines and adapted to directions to maintain high standards of care and organizational excellence.
Education
Bachelor of Science - Business: Marketing
Coastal Carolina University
05-2026
Master of Science - Business Analytics
The University of Tampa
Tampa, FLSkills
- Microsoft Office (Excel, PowerPoint, Word)
- Google Sheets
- Analytics
- Photoshop
- Meta Business Suite
- Social Media Management
- Information Technology
- Social media strategy
Accomplishments
- Dean's List - Fall 2024
- Dean's List - Spring 2025
- Dean's List - Fall 2025
Affiliations
- Alpha Xi Delta
- American Marketing Association
Certification
- Digital Advertising
- Digital Marketing
- Email Marketing
- Elements of AI
- Social Media
- Social Listening
- Students Conducting Educational Research
- Google Analytics
Timeline
Assistant Social Media Content Creator
Alpha Xi Delta
01.2024 - 12.2024
Legislative Intern
New York State Senate
10.2021 - 01.2022
Toddler Daycare Assistant
Serendipity Daycare Center
12.2020 - 07.2024
Bachelor of Science - Business: Marketing
Coastal Carolina University
Master of Science - Business Analytics
The University of Tampa
Related Coursework
- CBAD 292 Decision Analysis
- CBAD 393 Management Information Systems
- CBAD 364 Operations Management
- CBAD 478 Strategic Management
- CBAD 373 Business Integration
- CSCI 110 Enterprise Business Application
- CBAD 301 Management and Organizations
- MKTG 458 Marketing Strategy
- MKTG 351 Consumer Market Analysis
- MKTG 459 AI in Marketing