Samantha Pacas
Dallas,United States
Summary
Results-driven marketing professional with expertise in digital strategy and content creation. Proven ability to utilize data analysis for optimizing marketing performance, leading to significant increases in occupancy rates. Experienced in budget and project management, excelling in high-pressure environments to drive growth and engagement.
Overview
1
1
year of professional experience
1
1
Certification
Work History
Assistant Community Manager
ZRS Management
Dallas, TX
06.2024 - Current
- Reviewed contracts, leases, and permits to ensure compliance before submission.
- Served as a point of contact for vendors providing services for the organization.
- Developed marketing materials for various projects within the community.
- Assisted in creation and implementation of community outreach programs.
- Streamlined workflow by developing new document control and filing systems.
- Enhanced tenant satisfaction through comprehensive management of unit rentals and lease processes.
- Provided administrative support to Community Manager as required.
Marketing Manager
RPM Living
- Works closely with operations and leadership on maintaining successful property marketing effort that support overall leasing efforts with both stabilized and lease up properties.
- Develop and execute strategic marketing plans for lease up communities; evaluates ongoing performance performance bi- weekly and provides performance data reporting that align with KPI's for the industry, company performance metrics and market- specific targets.
- Participates in weekly calls with regional operations leadership to review Marketing performance for individual properties or regional manager portfolios and adjust strategy, tactic, and market investments as needed.
- Participates in property takeover/onboarding process; ensuring all marketing related tasks are prepared to launch on day of takeover, including website, paid digital, social media accounts, and ILS advertising.
- Creates additional marketing ideas and campaigns for prospects, resident referrals to increase social media presence and drive qualifies traffic to the communities.
- Creates 30 and 60- day marketing action plans for properties that are at risk of dipping below budgeted occupancy and not meeting renewal targets.
Marketing Manager
Indio Management
- Created innovative marketing solutions collaborating with colleagues and senior executives.
- Analyzed past and present trends to devise recommendations for future strategies.
- Expanded social media reach using influencer partnerships on various platforms.
- Evaluated success of individual projects against established KPIs while making recommendations for future improvements.
- Presented at staff meetings and manager meetings on marketing progress and updates.
- Utilized search engine optimization SEO techniques to drive organic traffic to company websites.
- Analyzed market trends, customer needs, and competitor data to inform marketing decisions.
Digital Marketing Manager
Highmark Residential
- Created compelling and engaging content using social media, digital advertising, web, internal digital displays and more.
- Developed and implemented clear, consistent campaign strategies to drive growth.
- Capitalized on new growth opportunities, optimizing best practices identified from digital trends and competitor analyses.
- Analyzed website performance using Google Analytics and made necessary adjustments.
- Positively and effectively manage, update, and maintain digital marketing support requests with a 24-48 hour turnaround, including troubleshooting online marketing functions with site personnel as needed.
Assistant Community Manager
Mill Creek Residential Trust LLC
- Maintained competitive pricing, conducting frequent research to assess current market prices and promotions.
- Assisted in developing budgets for community-related projects or events, ensuring efficient use of resources.
- Collaborated with marketing team to develop promotional campaigns and events for community.
- Managed budget development and financial performance assessment for community operations.
- Analyzed performance metrics of community initiatives to identify areas for improvement and growth opportunities.
- Created engaging content for various platforms, including blog posts, newsletters, and social media updates.
Education
Bachelor's degree -
University of North Texas
Skills
- Search engine optimization
- Digital strategy
- Salesforce proficiency
- Data analysis
- Content creation
- Yardi Voyager expertise
- Tableau visualization
- Budget management
- Project management
Certification
Google Foundations: Data
Languages
Spanish
Native/ Bilingual
Timeline
Assistant Community Manager
ZRS Management
06.2024 - Current
Marketing Manager
RPM Living
Marketing Manager
Indio Management
Digital Marketing Manager
Highmark Residential
Assistant Community Manager
Mill Creek Residential Trust LLC
Bachelor's degree -
University of North Texas