Jay Lederman
Trumbull
Summary
A Murrow Award-winning journalist of many talents, specializing in personalized storytelling and digital media-first approaches. Expertly skilled in media-gathering techniques such as video, interviewing, and video editing compelling content that captures a specific narrative to gain mass appeal to an audiences. A proven ability to develop and execute public relations and communications campaigns that align with organizational goals. Proficient in media relations, both external and internal communications, event planning, C-suite communication, crafting talking points, crisis communication, and community outreach. A leader and team player who sees the big picture.
Overview
14
14
years of professional experience
Work History
Manager Public & Community Relations
Norwalk Hospital
Norwalk, Connecticut
07.2023 - Current
- Directed public and community relations initiatives for Northwell Health Norwalk Hospital strengthening local stakeholder relationships.
- Executed comprehensive outreach strategies increasing community engagement of digestive health and surgical service institutes across Northwell Health's newest seven-hospital system between Connecticut and New York.
- Organized ribbon cutting events and external stakeholder communications including for new Cohen Pediatric Emergency Center at Northwell Health Norwalk Hospital.
- Developed narrative-specific patient stories, press releases and social media campaigns boosting metabolic and bariatric surgical services lines across all seven hospitals.
Digital Producer
News 12 Connecticut/The Bronx & Brooklyn
Norwalk, Connecticut
12.2011 - 07.2023
- Provided wall-to-wall coverage during some of the biggest breaking news stories in the last decade including the Sandy Hook massacre, the Boston Marathon bombing and Superstorm Sandy, enhancing audience engagement across social media and providing real-time updates as they occurred.
- Managed social media accounts and CMS for News 12, delivering content under strict deadlines and with accuracy.
- Developed SEO-driven headlines and marketing strategies to boost story visibility and attract larger audiences.
Education
Bachelors - Communications/Public Relations
Southern New Hampshire University
Hooksett, New Hampshire01.2023
Skills
- Community engagement and public relations
- Content creation and digital storytelling
- Social media management
- Search engine optimization
- Crisis communication
- Content management systems
- SEO strategy development
- Effective communication
- Digital asset management
- Multimedia storytelling
- Data analytics
- Digital content production
- Breaking news reporting
- Adobe software proficiency
- Communication strategy
- Public relations strategy
- Content development
- Event planning
- Digital marketing strategy
- Audience analysis
- Community engagement
- Media relations
- Artificial intelligence knowledge
- Strong artificial intelligence background
- Artificial intelligence marketing
Timeline
Manager Public & Community Relations
Norwalk Hospital
07.2023 - Current
Digital Producer
News 12 Connecticut/The Bronx & Brooklyn
12.2011 - 07.2023
Bachelors - Communications/Public Relations
Southern New Hampshire University