SAMANTHA PENNY
Rochester Hills,MI
Summary
Dynamic Sales & Marketing leader with a proven track record at Live! Hospitality-DraftKings Sports & Social, surpassing sales targets and fostering significant partnerships. Expert in contract negotiation and social media management, achieving top performance through strategic planning and exceptional team leadership. Skilled in Microsoft Excel and building strong client relationships, driving business growth and brand engagement.
Overview
16
16
years of professional experience
Work History
Sales & Marketing Manager
Live! Hospitality-DraftKings Sports & Social
10.2022 - Current
- Achieved annual sales target with a $50,000 surplus.
- Earned yearly recognition through Salesperson of the Year nomination.
- Supervised event planning, accommodating parties ranging from intimate gatherings to extensive celebrations.
- Oversaw planning and successful completion of a portfolio exceeding 500 events.
- Generated record-breaking revenue as top-performing standalone sales manager.
- Handled complete billing processes related to events.
- Developed detailed meeting and rental event BEOs.
- Generated comprehensive reports on revenue, bookings, and leads.
- Facilitated the development of posts and stories on social media platforms.
- Designed graphics for in-venue displays and social media.
- Coordinated regular BEO meetings involving management and staff.
- Spearheaded creation of in-venue promotional campaigns to enhance guest engagement.
- Nurtured DraftKings Partnership collaboration.
Director of Sales & Marketing
Trumbull & Porter Hotel
06.2022 - 10.2022
- Forged partnerships with renowned organizations, including Detroit Football Club and Carhartt.
- Managed all reservations for group events such as weddings, entertainment groups, and sports teams.
- Developed pricing strategies for meeting spaces and catering services.
- Arranged diverse meeting space events such as corporate gatherings, concerts, and women's conferences.
- Prepared comprehensive BEOs for meetings and rental events.
- Prepared and submitted detailed weekly sales reports to management & participated in weekly revenue calls with STR reporting
- Published weekly social media updates to attract new followers.
Group Sales Manager
Ford House
03.2021 - 06.2022
- Coordinated bookings for all estate-wide group tours and photography sessions.
- Outperformed projected financial goals on a monthly basis.
- Drafted comprehensive contractual agreements and invoices.
- Directed department budgeting and revenue performance.
- Coordinated meetings, including food and beverage services, setup, and decor.
- Developed relationships with educational institutions, businesses, and travel groups to secure group tour bookings.
- Cultivated strong relationships with current members and guests.
- Promoted company by attending various conferences and events, including the Governors Conference on Tourism and ABA Conference.
- Enhanced website's photography section with design upgrades.
Corporate Sales Manager
GREAT LAKES HOSPITALITY GROUP=HAMPTON INN
09.2019 - 03.2021
- Established contracts with 40 regional companies, ensuring mutually beneficial terms.
- Coordinated group bookings for weddings and special events at the hotel.
- Achieved quarterly targets in sales calls, prospecting, and personal value development.
- Achieved consistent improvement in ADR for business and leisure markets.
- Executed quarterly sales blitzes to foster company relationships.
Director of Sales
WYNDHAM HOTELS & RESORTS
07.2018 - 08.2019
- Collaborated with local companies within a 10-mile radius to secure discounted room rates.
- Coordinated bookings for wedding, sport, and leisure travel groups at the hotel.
- Fulfilled quarterly goals for sales calls and prospecting.
- Coordinated Chamber of Commerce involvement and press releases for property ribbon-cutting ceremony.
- Expanded corporate partnerships by onboarding 35 local businesses.
- Enhanced yearly ADR figures for corporate clientele.
Sales Manager
LODGCO HOSPITALITY
01.2015 - 07.2018
- Achieved substantial year-over-year growth in group average daily rate and occupancy.
- Managed social media coverage for Instagram & Facebook.
- Collaborated in weekly sales meetings to review booked business.
- Negotiated pricing for meeting space rentals to align with client budgets.
- Engaged in monthly meetings to address sales department concerns.
Sales Coordinator, Front Desk, & Social Attendant
DAVIS MCNALLY LODGING
01.2009 - 01.2015
- Managed groups & meetings in a multi hotel environment
- Coordinated groups including weddings, sports teams, family reunion, & corporate companies
- Point of contact for OHL Hockey League including liaison for local OHL team, the Saginaw Spirit
- Was point of contact for large training camp group blocks including coaches, players, parents, & staff
- Detailed rooming lists, group meals, arrival & departure schedule, team meeting preparation, & arrival and departure scheduling
- Responsible for the preparation & serving of the complimentary dinner the hotel 2-3 times a week
Education
Bachelor’s Degree - Business Management
Northwood University
01.2018
Associates Degree - Art
Delta College
01.2017
Skills
- Microsoft Outlook
- Microsoft Excel
- Microsoft PowerPoint
- Adobe Acrobat
- Microsoft Word
- Canva
- Account development
- Excellent phone manner & office etiquette
- Training for Major Hotel Brands
- Excellent customer service
- Team delegation
- Extremely organized
- Rapport and relationship building
- Brand-building strategies
- Performance tracking and evaluations
- Team leadership
- Contract negotiation expertise
- Business growth and retention
- Sales and prospect management
- Marketing planning
- Social media management
References
- Stacey McNaughton Gillis, Area Sales Manager, 989-280-5495
- Olivia Burke, Sales & Marketing Manager, Live! Hospitality, 202-553-8792
- Emily Sullivan, Education Programs Coordinator, Ford House, 214-454-3739
- Jeremy Howe, General Manager, Trumbull & Porter Hotel, 734-642-8939
Professional Organizations
- Troy Chamber of Commerce Women’s Business Forum, 10/01/22 - Present
- Troy Chamber of Commerce, 10/01/22 - Present
- Leadership Macomb Class of XXIV, 08/01/21 - 06/01/22
- Sterling Heights Convention & Visitors Bureau, 07/01/18 - 08/01/19
- Saginaw Chamber of Commerce & Young Professionals Network, 08/01/15 - 07/01/18
- Great Lakes Bay Region Convention & Visitors Bureau, 01/01/12 - 07/01/18
Timeline
Sales & Marketing Manager
Live! Hospitality-DraftKings Sports & Social
10.2022 - Current
Director of Sales & Marketing
Trumbull & Porter Hotel
06.2022 - 10.2022
Group Sales Manager
Ford House
03.2021 - 06.2022
Corporate Sales Manager
GREAT LAKES HOSPITALITY GROUP=HAMPTON INN
09.2019 - 03.2021
Director of Sales
WYNDHAM HOTELS & RESORTS
07.2018 - 08.2019
Sales Manager
LODGCO HOSPITALITY
01.2015 - 07.2018
Sales Coordinator, Front Desk, & Social Attendant
DAVIS MCNALLY LODGING
01.2009 - 01.2015
Bachelor’s Degree - Business Management
Northwood University
Associates Degree - Art
Delta College
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