Samantha Powell
St. Petersburg,FL
Summary
I have sharpened my skills in utilizing various marketing tools and platforms to not only reach audiences but to engage them meaningfully. I have cultivated a strong expertise in digital and email marketing, content creation, and social media management, with a particular focus on writing. My passion lies in analyzing how people engage with both online and physical content, and in identifying emerging market trends. I find great satisfaction in analyzing consumer behavior, which feels like piecing together a complex puzzle to create impactful campaigns. Solving creative challenges and discovering innovative ways to connect with audiences is what drives me.
Overview
6
6
years of professional experience
Work History
Marketing Coordinator
Coastal Properties Group Forbes Global Properties
08.2023 - Current
- Determine marketing strategy for listings.
- Create compelling property descriptions, blog posts, and social media content highlighting luxury properties.
- Cultivate and maintain strong agent relationships, ensuring exceptional service and Forbes brand representation.
- Design and distribute 150 agent newsletters.
- Manage email marketing campaigns for agents and company.
- Track monthly agent events.
- Create digital ads for Facebook and pop ups seen on numerous websites (Rolling Stones, Forbes, HGTV, MSNBC, New York Times).
- Pull/edit CRM lists to find appropriate audiences to market to based on value of property.
- Manage CRM database.
Bartender
Michael's Harborside
07.2020 - 04.2023
- Managed financial transactions, ensuring accuracy and security of business and staff funds.
- Traveled to various locations to provide bartending services at private events.
- Operated and maintained both customer-facing and service bars to deliver top-quality service.
- Oversaw opening and closing procedures.
- Collaborated with management on inventory and purchasing decisions.
Program Coordinator
Boston Children's Hospital
01.2019 - 07.2020
- Assisted in developing and implementing Boston Children's Hospital's Continuing Medical Education Departments brand strategy, including conducting marketing research for medical education conferences.
- Played key role in planning and executing multiple small and national large-scale events.
- Contributed to high-level meetings with medical staff, advising on marketing strategies while maintaining compliance with regulations and accrediting bodies.
- Acted as primary point of contact for departmental inquiries.
- Maintained detailed records of program activities and participant data, ensuring compliance with internal policies and external regulations.
- Developed marketing materials to promote program offerings, increasing awareness and participation rates among target audiences.
Education
Bachelor of Science - Psychology
Suffolk University
Boston, MA05.2019
Skills
- Customer Service
- Event Planning and Logistics
- Analytical Thinking
- Online marketing strategies
- Content Writing
- Market Research
- Marketing
- Strategy Development
- Campaign Management
- CRM Management
Accomplishments
- National Honor Society of Leadership, 09/2018, Present, Attend virtual courses to strengthen leadership qualities and learn how to motivate a team when leading.
Timeline
Marketing Coordinator
Coastal Properties Group Forbes Global Properties
08.2023 - Current
Bartender
Michael's Harborside
07.2020 - 04.2023
Program Coordinator
Boston Children's Hospital
01.2019 - 07.2020
Bachelor of Science - Psychology
Suffolk University
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