Samantha Rudin
Asbury Park,New Jersey
Summary
As a Senior Digital Account Manager at Advance Education, I thrive on building strong client relationships and creating impactful digital campaigns that drive results. With expertise in Google Analytics and multi-platform strategies, I’ve helped educational sector clients boost visibility, engagement, and conversions. I’m passionate about delivering innovative solutions, adapting to industry trends, and fostering long-term partnerships.
Known for my reliable leadership and calm approach, I guide teams through challenging projects with confidence and clear direction. I take pride in crafting thoughtful marketing strategies that improve operational efficiency and performance while bringing a personal touch to every client interaction
Overview
5
5
years of professional experience
Work History
Senior Digital Account Manager
Advance Education
02.2022 - Current
- Strategize, execute, and optimize multi-platform digital campaigns (Social Media, PPC, SEO, Digital Display, OTT/CTV, TikTok, YouTube, LinkedIn) to drive conversions and maximize visibility for vocational, post-secondary, and higher education sectors.
- Identify growth opportunities within current client campaigns by devising strategies to introduce new tactics and capture additional market share.
- Spearhead research efforts using data platforms and traditional research methods to create insightful digital briefs, customer journeys, and campaign plans.
- Stay ahead of industry trends and emerging technologies to provide cutting-edge insights and guidance to clients and the agency.
- Monitor and analyze performance across digital channels, providing actionable insights to optimize client campaigns.
- Lead the creation of client-facing reports, including dashboards and presentation materials, and guide reporting calls to ensure transparency and alignment with client goals.
- Develop and optimize clients' overall digital content strategies, measuring engagement and impact over time.
- Act as a strategic partner in client presentations and business development meetings, offering expert support and direction in the digital marketing space.
Digital Account Manager
NJ Advance Media
11.2019 - 02.2022
- Strategize, execute, and optimize multi-platform digital campaigns (Social Media, PPC, SEO, Digital Display, OTT/CTV, TikTok, YouTube, LinkedIn) to drive conversions and maximize visibility.
- Monitor campaign performance and deliver actionable insights to clients in healthcare, automotive, and retail sectors.
- Develop tailored SEO content strategies to enhance organic search visibility and engagement.
- Collaborate across teams to design and implement innovative digital solutions, meeting client goals within budget and timelines.
- Demonstrate strategic thinking and analytical skills to achieve exceptional campaign outcomes while fostering long-term client relationships.
Education
Bachelor of Arts - Public Health
College of Charleston
Charleston, SC05-2019
Skills
- Google Analytics and Google Ads expertise
- SEO, SEM, and programmatic advertising knowledge
- Marketing strategy development and execution
- Campaign performance analysis and optimization
- Client relationship management and onboarding
- Web development basics (eg, WordPress)
- Strong communication and presentation skills
- Team collaboration and project management
- Adaptable to trends and platform updates
Timeline
Senior Digital Account Manager
Advance Education
02.2022 - Current
Digital Account Manager
NJ Advance Media
11.2019 - 02.2022
Bachelor of Arts - Public Health
College of Charleston
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