SAMANTHA RUMSKY
New York,NY
Summary
Results-driven media leader with 10+ years of experience delivering multi-million-dollar revenue growth across beauty, fashion, footwear, luxury, and financial categories. Known for building strategic partnerships, leading integrated sales initiatives, and developing strong C-suite relationships. Experienced in managing and mentoring teams while driving business growth in a competitive media landscape.
Overview
16
16
years of professional experience
Work History
Ad Director
Fairchild Media Group
01.2022 - Current
- Lead revenue strategy and integrated sales across Finance, Footwear, Social, and Travel verticals for the Fairchild Media Group portfolio
- Manage and mentor a team of 2 sales professionals, providing strategic guidance, pipeline oversight, and career development support
- Drive multi-platform campaigns across print, digital, social, custom content, and events; consistently exceed $4M annual revenue target
- Oversee Footwear News sales efforts, ensuring alignment with brand strategy and revenue goals
- Own relationships with top-tier clients including Stuart Weitzman, New Balance, Puma, Saucony, Christian Louboutin, Manolo Blahnik, KITH, J.P. Morgan, Citi, Goldman Sachs, Meta, Snap, Orveon, and Google
- Build and maintain C-suite partnerships; drive engagement through participation in the Beauty CEO Summit, Apparel & Retail CEO Summit, and other executive-level events
- Lead financial and social tech sponsorship strategy for the Beauty CEO Summit, securing and growing partnerships with key category leaders
- Play a key role in the strategy and execution of tentpole events including FN CEO Summit and FN Achievement Awards
- Partner with editorial to align content, issue planning, and event programming with advertiser objectives
Sales Director
Footwear News & WWD
01.2021 - 01.2022
- Led sales strategy across footwear and trade show categories, managing key accounts across the U.S. and international markets
- Built and expanded relationships with major brands including New Balance, Puma, and Wolverine
- Drove new business through strategic outreach, in-person meetings, and industry events
- Developed integrated programs aligning client objectives with media, content, and event opportunities
Digital Account Manager
Footwear News
01.2018 - 01.2021
- Managed digital revenue across footwear, technology, and trade show verticals
- Built and maintained relationships with brands including Reebok, Klarna, and Wolverine
- Partnered with marketing and editorial teams to develop innovative, content-led campaigns
- Consistently met or exceeded revenue targets
Director of Brand Partnerships
opendorse
01.2017 - 01.2018
- First NYC hire, responsible for launching and scaling brand presence in the region
- Prospected and secured partnerships with agencies and brands through athlete-driven marketing programs
- Closed deals with brands including Anheuser-Busch, Verizon, and Cigna
- Led campaign execution from pitch through delivery, collaborating cross-functionally with internal teams
Senior Account Manager
Style Coalition
01.2016 - 01.2017
- Sold and executed integrated influencer marketing campaigns for brands and agencies
- Managed a high-volume RFP pipeline, developing custom social-first strategies
- Oversaw campaign execution and talent partnerships end-to-end
- Worked with brands including H&M, Hershey, Swarovski, and Anheuser-Busch
National Sales Manager
Time Out North America
01.2014 - 01.2016
- Drove revenue across print, digital, and experiential platforms; consistently exceeded $3M annual goal
- Sold integrated sponsorships tied to multi-market events and activations
- Built strong relationships with major agency holding companies
- Closed business with brands including Cartier, H&M, Delta, and Airbnb
Regional Sales Manager
Condé Nast (Brides)
01.2013 - 01.2014
- Managed ~55 East Coast accounts, selling integrated advertising solutions across print, digital, and events
- Developed strategic marketing programs in partnership with editorial and marketing teams
- Maintained accurate forecasting and drove new business development
Fashion & Luxury Integrated Sales Planner
Los Angeles Times & Chicago Tribune
01.2010 - 01.2013
- Supported integrated advertising programs across fashion and luxury categories
- Developed proposals, managed RFPs, and handled day-to-day client communication
- Worked with brands including Chanel, Bulgari, and Richemont
Education
Bachelor of Arts - Advertising/Public Relations, Minor in Spanish
Pennsylvania State University
Skills
- Strategic Sales Leadership & Revenue Growth
- Team Leadership & People Management
- Integrated Marketing (Digital, Print, Social, Events)
- C-Suite Relationship Management
- Event & Experiential Strategy
- Pipeline Development & Goal Forecasting
- CRM & Sales Tools (Salesforce, Winmo, ZoomInfo, MediaRadar)
- Cross-Functional Collaboration
AWARDS & RECOGNITION
Footwear News – Salesperson of the Year (2019), “Field of Dreams” Award – Los Angeles Times Watch Supplement
Timeline
Ad Director
Fairchild Media Group
01.2022 - Current
Sales Director
Footwear News & WWD
01.2021 - 01.2022
Digital Account Manager
Footwear News
01.2018 - 01.2021
Director of Brand Partnerships
opendorse
01.2017 - 01.2018
Senior Account Manager
Style Coalition
01.2016 - 01.2017
National Sales Manager
Time Out North America
01.2014 - 01.2016
Regional Sales Manager
Condé Nast (Brides)
01.2013 - 01.2014
Fashion & Luxury Integrated Sales Planner
Los Angeles Times & Chicago Tribune
01.2010 - 01.2013
Bachelor of Arts - Advertising/Public Relations, Minor in Spanish
Pennsylvania State University