Samantha Schwartz
Lansdale,PA
Summary
Highly skilled digital marketing professional with over 2 years of experience. Possesses expertise in effectively managing, analyzing, and optimizing Programmatic campaigns using Demand-Side platforms. Also has valuable experience in customer service, leadership, and team collaboration. Passionate about helping brands drive awareness, increase engagement, and improve ROI.
Overview
7
7
years of professional experience
Work History
Analyst, Programmatic Media Buying
CMI MEDIA GROUP
03.2021 - 08.2023
- Managed the entire portfolio of Healthcare Professional (HCP) Programmatic campaigns across all brands for the client.
- Analyzed campaign delivery and performance metrics using Demand-Side Platforms (DSPs).
- Optimized OLV, CTV, Display, and eNL campaigns by adjusting CPMs, bid multipliers, and domain lists to achieve key-performance indicator (KPI) benchmark goals.
- Managed multi-million dollar budgets by distributing the budget to improve delivery, engagement, and ROI most efficiently.
- Collaborated with cross-functional teams and suppliers to identify opportunities for process improvement and increased efficiency.
- Spearheaded campaign planning by owning the RFP process, selecting top-performing suppliers, and securing optimal deals to enhance campaign effectiveness.
- Presented simplified explanations of complex findings through visualizations and reports.
- Improved internal knowledge sharing by developing comprehensive documentation outlining standard operating procedures to reduce errors and save resources.
- Promoted from Associate Analyst in April 2022
Building Supervisor, Campus Recreation
TEMPLE UNIVERSITY
04.2017 - 03.2020
- Managed cash guest pass transactions, balanced the register at closing, and secured cash sales in the safe to ensure accurate financial reporting and security.
- Enforced Temple University policies in the facility to uphold a clean, safe, and positive environment for all patrons.
- Led facility monitors with composure in fast-paced situations, trained incoming supervisors to reach their full potential while developing new skills, and provided genuine support to new staff members as they acclimated to their roles
- Promoted from Facilities Monitor.
Customer Service Associate
WHOLE FOODS MARKET
05.2016 - 11.2018
- Processed cash, credit card, and gift card transactions efficiently and accurately.
- Helped a large volume of customers every day in a fast-paced environment with a positive attitude and focus on customer satisfaction.
- Enhanced customer relations and brand loyalty by solving problems and answering questions in a timely manner
Accounting Intern
ELFAND & ASSOCIATES, P.C.
12.2017 - 02.2018
- Performed administrative tasks such as updating contact lists, adding users to email newsletters, and preparing folders for employees.
- Prepared client engagement letter packages by utilizing my time management skills to meet deadlines.
- Demonstrated strong attention to detail when entering quantitative information such as payroll amounts into QuickBooks to prevent errors.
Education
BBA - Marketing
Temple University, Fox School of Business
Philadelphia, PA08.2020
High School Diploma -
North Penn High School
Lansdale, PA06.2015
Skills
- Campaign Optimization
- Analytical Thinking
- Budget Management
- Programmatic Media Buying
- MS Excel/Google Sheets
- Data Analysis
- Google Analytics
- Trade Desk
- PulsePoint's Life Platform
- Lasso DSP
- Proclivity
- Asana
Accomplishments
- Inducted into PulsePoint's Trader Hall of Fame.
- Formulated spreadsheets using Microsoft Excel and Google Sheets to track campaign budget pacing.
- Pioneered the HCP Programmatic team for a global pharmaceutical company that generates approximately USD $26 billion in total annual revenue.
Timeline
Analyst, Programmatic Media Buying
CMI MEDIA GROUP
03.2021 - 08.2023
Accounting Intern
ELFAND & ASSOCIATES, P.C.
12.2017 - 02.2018
Building Supervisor, Campus Recreation
TEMPLE UNIVERSITY
04.2017 - 03.2020
Customer Service Associate
WHOLE FOODS MARKET
05.2016 - 11.2018
BBA - Marketing
Temple University, Fox School of Business
High School Diploma -
North Penn High School
Similar Profiles
Rachel PriceRachel Price
Associate Engagement Planner at CMI Media GroupAssociate Engagement Planner at CMI Media Group
Brigid HaleBrigid Hale
Analyst, Paid Social at CMI Media GroupAnalyst, Paid Social at CMI Media Group
Christine ClarkeChristine Clarke
Media Director at CMI Media GroupMedia Director at CMI Media Group