Summary
Overview
Work History
Education
Skills
Accomplishments
Presidential Volunteer Award
Timeline
Generic
Samantha Scot

Samantha Scot

Summary

Dynamic marketing director with a proven track record of creating engaging campaigns and building strong brand connections. Experienced in leading teams, managing social media, and developing creative strategies that drive results. Skilled in market research, content creation, and project management, with hands-on experience in both school programs and real-world promotions. Recognized for work in publications such as the LA Times and soon in Fountain Valley Living, demonstrating the ability to produce impactful work that reaches wide audiences. Passionate about marketing, storytelling, and helping brands grow while connecting meaningfully with their customers.

Overview

2
2
years of professional experience

Work History

Marketing Director

BaD Program
Huntington Beach, CA
08.2025 - Current
  • Assisted in developing marketing strategies to enhance brand visibility and engagement.
  • Supported execution of digital marketing campaigns across social media platforms.
  • Boosted brand awareness by developing and implementing strategic marketing campaigns.
  • Collaborated with cross-functional teams to align marketing initiatives with company goals.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.

Marketing Student

Integrated Marketing
Huntington Beach, CA
08.2024 - 06.2025
  • Conducted market research to identify trends, informing content creation strategies.
  • Collaborated on group projects to complete professional deliverables.
  • Led academic projects to completion, ensuring thorough research and timely presentation.
  • Created promotional materials, including posters and social media content, to support class projects.
  • Analyzed competitors and brainstormed ways to make our campaigns stand out.
  • Presented marketing plans to the class, refining public speaking and persuasive communication skills.
  • Used digital tools and apps to design and organize marketing projects.
  • Developed strategic campaigns that combined creativity with data-driven decisions.

Product Developer

CIBACS
Huntington Beach, CA
08.2023 - 06.2024
  • Collaborated with cross-functional teams to develop innovative product features.
  • Conducted market research to identify trends and customer needs for new products.
  • Assisted in the creation of product specifications and design documents.
  • Participated in brainstorming sessions to generate creative solutions for product development.
  • Evaluated competitive landscape and adjusted marketing strategies accordingly.
  • Researched solutions and built creative marketing plans.
  • Examined and analyzed current marketing strategies.

Education

No Degree -

Huntington Beach High School
Huntington Beach, CA
06-2026

Skills

  • Networking
  • Digital marketing
  • Strategic planning
  • Project planning
  • Project management
  • Content creation
  • Marketing campaign development
  • Advertising campaigns
  • Branding
  • Creative direction
  • Market analysis
  • Product promotions

Accomplishments

    I have accomplished a lot through my passion for marketing and leadership. As the Marketing Director for the Business and Design program, I have led successful campaigns that received recognition from the district and will be featured in Fountain Valley Living. One of my earlier projects was highlighted in the LA Times, which showed my ability to create meaningful work that gains attention beyond school. I have also managed social media accounts for multiple organizations, including the ASL club, where I increased engagement and created content that connected with students. In addition, through the CIBACS program, I created and marketed a product for Igloo, giving me hands-on experience with product development, branding, and promotion. These accomplishments have helped me grow as a leader, expand my creativity, and strengthen my communication skills.

Presidential Volunteer Award

I was honored to receive the Presidential Volunteer Service Award, which recognizes my dedication to giving back to my community. Earning this award reflects the time and effort I've committed to volunteering and making a positive impact through service. It demonstrates my commitment to leadership, responsibility, and using my skills to help others—values that I also carry into my work in marketing and beyond.

Timeline

Marketing Director

BaD Program
08.2025 - Current

Marketing Student

Integrated Marketing
08.2024 - 06.2025

Product Developer

CIBACS
08.2023 - 06.2024

No Degree -

Huntington Beach High School
Samantha Scot