Samantha Toft
Salem,MA
Summary
Experienced and detail-oriented designer passionate about executing exceptional events. Knowledgeable with planning, budgeting and coordinating wide variety of both small-scale and large-scale events. Dependable hard worker that keeps up with latest trends and techniques in the floral industry.
Overview
10
10
years of professional experience
Work History
Event Designer
Winston Flowers
Boston, MA
05.2021 - Current
- Creates innovative design concepts to elevate the aesthetic of weddings, galas, personal and corporate events.
- Establishes strong relationships with clients through clear communication, detailed proposals and presentations throughout the design process.
- Maintains a well-organized budget and timeline to streamline production, operations and on-site set ups.
- Collaborates with cross-functional teams to ensure a cohesive design and vision.
- Leads floral arranging demonstrations as an industry expert at workshops and networking events
- Mentors junior designers, providing guidance on best practices and fostering professional growth within the team.
Custom Designer
Winston Flowers
Boston, MA
05.2018 - 05.2021
- Designed and maintained floral displays on a weekly basis in luxury hotels, high-end businesses and VIP residences.
- Managed multiple design projects simultaneously, ensuring timely delivery and quality.
- Developed fresh design concepts for improved brand recognition and client engagement.
- Presented creative solutions to client challenges, resulting in high levels of client satisfaction and repeat business opportunities.
Retail Designer
Winston Flowers
Boston, MA
07.2015 - 05.2018
- Created visual displays and gift arrangements to highlight new and featured floral and plants.
- Developed creative window displays, attracting customer attention and driving foot traffic.
- Coordinated with visual merchandisers to develop creative window displays, driving foot traffic and ensuring consistency between stores.
- Monitored and replenished inventory to keep the front of house full and lush.
- Assisted in training new team members on effective design principles and techniques.
Sales Associate
Winston Flowers
Boston, MA
07.2014 - 07.2015
- Prepared and processed florals for sales floor by cleaning each stem and vase
- Boosted customer satisfaction levels through exceptional service, addressing concerns promptly, and providing educational plant/floral care tips and tricks.
- Maintained calm demeanor and professionally managed issues in busy, high-stress situations.
- Handled cash transactions efficiently while adhering to company cash handling policies, ensuring accuracy in all financial exchanges.
Education
Bachelor of Science - Art Education
Temple University, Tyler School of Art
Philadelphia, PASkills
- On-site Execution
- Proposal Writing
- Creative concept development
- Virtual Design Decks
- Workflow Management
- Client Relationship Building
Timeline
Event Designer
Winston Flowers
05.2021 - Current
Custom Designer
Winston Flowers
05.2018 - 05.2021
Retail Designer
Winston Flowers
07.2015 - 05.2018
Sales Associate
Winston Flowers
07.2014 - 07.2015
Bachelor of Science - Art Education
Temple University, Tyler School of Art