Samantha K. Thompson

• Enhanced brand visibility by developing and implementing strategic communication plans.
• Increased media coverage for company announcements through targeted press release distribution.
• Collaborated with cross-functional teams to develop effective marketing materials and messaging.
• Optimized email marketing campaigns by segmenting mailing lists based on customer preferences.
• Created compelling visual assets for use across multiple platforms, enhancing brand consistency and recognition.

• Mentored junior team members, fostering a collaborative work environment that prioritized professional growth opportunities.
• Updated company style guides to maintain consistency across all external communications.
• Handled media inquiries professionally and effectively, securing positive coverage for the organization.
• Monitored promotional calendar and delivered communications and support materials to meet forecasted results.
• Took photographs and videos during special events for promotional materials and social media pages.
• Created social media content across multiple platforms according to content calendars and promotion schedules.
• Maintained corporate website using content management systems and associated plugins.

• Enhanced multimedia content visibility by optimizing SEO strategies and implementing targeted keywords.
• Boosted audience engagement with captivating multimedia presentations for product launches and marketing events.
• Streamlined project workflows by establishing efficient processes for content creation, review, and publication.
• Managed multimedia assets, ensuring proper storage, organization, and retrieval of high-quality images and videos.
• Oversaw the production of compelling video content for social media platforms, increasing user interactions and shares.
• Created visually appealing infographics that communicated complex information effectively.

• Created content such as videos and infographics for news stories.
• Used web content management system to build newsletter templates and news releases.
• Wrote stories for internal newsletters.
• Served as go-to person for IU news team in visual communication aid.
• Created original content used to attract and retain student population.

• Used social media platforms, such as Sprout Social, to keep track of social media analytics.
• Produced video content for social media channels and social media video series; shot, edited and
scripted all videos.
• Created original graphics/infographics and photographs to use across digital platforms.
• Managed social media intern.