Directed content strategy and daily publishing for company social channels, generating follower growth surpassing 300K on Instagram since August 2024 and consistently elevating monthly engagement.
Designed and launched original social-first franchises and viral video formats, such as highlight edits, cultural memes, and real-time sports moments that attracted millions of views across reels and stories.
Collaborated with major brand partners including Nike, Gatorade, and Ally to concept, produce, and publish branded content that aligned with partner goals while maintaining JWS’s voice and visual identity.
Managed production timelines and creative briefs across multiple campaigns simultaneously, delivering on-brand content under tight deadlines.
Harnessed data and insights to elevate strategy and optimize post timing, creative format, and CTAs for growth and engagement.
Coordinated efforts across editorial, partnerships, and design teams to align social messaging with comprehensive marketing strategies and brand narratives.
Broadcast Production Assistant
Fox Sports
Los Angeles, CA
05.2023 - 07.2024
Coordinated, supervised, and produced live sports broadcasts and studio productions such as NFL on FOX, Big Noon Kickoff, MLB on FOX, Copa America (2024), and UEFA Euros (2024).
Collaborated closely with producers, directors, and production staff to edit game footage into real-time highlights for on-air broadcasts.
Performed comprehensive research on sports teams, athletes, and industry topics, delivering valuable insights to enhance production content.
Video Production Assistant
Las Vegas Raiders
Las Vegas, NV
07.2022 - 03.2023
Executed production and editing of numerous video, podcast, and social projects in a fast paced environment, delivering content ranging from documentary-style coverage to community engagement pieces.
Partnered with diverse production teams across Raiders, NFL, and national broadcast organizations, generating content for broadcast, social media, and streaming.
Oversaw post-production activities including footage evaluation and logging, content package refinement, audio synchronization, color enhancement, and organization of Las Vegas Raiders extensive digital archive.
Education
Bachelor of Arts - Psychology, Film And Television, Digital Marketing
University of Notre Dame
Notre Dame, IN
05-2022
Drum Major - Notre Dame Marching Band
University of Notre Dame
Notre Dame, IN
Skills
Content strategy
Social media and project management
Video production
Data and trend analysis
Creative writing
Brand and team collaboration
References
Amanda Hajjar, 781-901-2220
Eddie McGee, 202-256-2286
Tommy Anderson, 619-248-8905
Timeline
Just Women's Sports
08.2024 - Current
Broadcast Production Assistant
Fox Sports
05.2023 - 07.2024
Video Production Assistant
Las Vegas Raiders
07.2022 - 03.2023
Bachelor of Arts - Psychology, Film And Television, Digital Marketing
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