Summary
Overview
Work History
Education
Skills
Certification
Languages
Timeline
Additional Information
Generic
Samuel Madruga

Samuel Madruga

Aromas,CA

Summary

Dynamic, solution-oriented business leader with a proven track record of identifying operational challenges, optimizing workflows, and improving business performance through data-driven decision-making. Skilled in analytical problem-solving and process improvement, with the ability to translate complex operational issues into practical, scalable solutions.

Experienced in leveraging enterprise systems including Microsoft Dynamics 365, Power BI, UKG, StoreForce, Workday, and Excel to evaluate performance, identify opportunities, and support operational execution. Recognized for fostering cross-functional collaboration, adapting to evolving business needs, and driving continuous improvement while maintaining a strong focus on people, process, and results.

Overview

18
18
years of professional experience
1
1
Certification

Work History

Store Manager

Columbia Sportswear
Monterey, CA
07.2022 - Current
  • Lead overall store operations for a high-volume retail location, driving execution across workforce planning, inventory management, customer experience, and operational performance.
  • Utilize enterprise systems including Microsoft Dynamics 365, Power BI, UKG, StoreForce, and Workday to analyze business performance, identify operational opportunities, and support data-driven decision-making.
  • Leverage workforce management reporting and labor analytics to align staffing strategies with business demand, payroll budgets, and operational goals while maintaining service standards and execution consistency.
  • Analyze key performance indicators including sales, traffic, conversion, average dollar transaction, units per transaction, loyalty participation, and footwear penetration to identify trends and develop action plans that improve business performance.
  • Facilitate district-wide leadership communication by developing and presenting operational updates, business reporting, training materials, and process guidance for Assistant Store Managers across multiple locations.
  • Partner with district and regional leadership to support operational initiatives, provide field feedback, and contribute to process improvements that enhance execution and consistency across stores.
  • Lead hiring, onboarding, training, and development efforts for store leadership and associate teams, building operational capability and supporting long-term talent growth.
  • Contribute to company leadership development and engagement initiatives by designing discussion materials, facilitating collaboration, and supporting enterprise-wide leadership programs.
  • Provided travel-based operational support for multiple locations across California, Colorado, and New Jersey, assisting with leadership development, process execution, business performance, and store operations.
  • Recognized for analytical problem-solving, cross-functional collaboration, and the ability to translate store-level operational challenges into actionable business solutions.

Assistant Manager

Big 5 Sporting Goods
Capitola, CA
05.2018 - 07.2022
  • Trained, coached, and developed sales and cashier associates to support customer engagement, operational consistency, and team performance.
  • Participated in recruiting, interviewing, and onboarding new team members to support staffing and business objectives.
  • Supervised daily store operations, including opening and closing procedures, cash management, security compliance, and operational execution.
  • Executed visual merchandising initiatives, promotional displays, and marketing campaigns in alignment with company standards and business goals.
  • Collaborated with store leadership to maintain operational standards, improve execution, and support overall business performance.

Core Competencies:

  • Leadership & Team Development
  • Store Operations & Process Execution
  • Visual Merchandising & Brand Presentation
  • Customer Experience & Sales Support

Assistant Manager

Greens Camera World
Monterey, CA
10.2016 - 05.2018
  • Delivered personalized customer service and technical support for photo printing, digital media, film processing, and imaging services.
  • Consulted with customers on product options, pricing, print finishes, image enhancements, and order requirements to ensure accurate and satisfactory outcomes.
  • Captured and edited passport photographs in compliance with government requirements, maintaining accuracy and attention to detail.
  • Processed digital and film-based photo orders, including enlargements, restorations, duplicates, and specialty print requests while adhering to quality standards and production timelines.
  • Managed customer inquiries, resolved service issues, and built strong customer relationships through effective communication and problem-solving.
  • Supported daily business operations including order management, inventory organization, administrative tasks, and workflow coordination.

Core Competencies:

  • Customer Experience & Relationship Building
  • Technical Troubleshooting & Problem Solving
  • Photo Lab Operations & Quality Control
  • Sales Support & Administrative Coordination

Retail Sales Consultant

AT&T
Monterey, CA
06.2014 - 10.2016
  • Consistently achieved and exceeded sales, service, and customer satisfaction objectives through consultative problem-solving and solution-based customer engagement.
  • Assessed customer needs and recommended tailored products, services, and account solutions to improve customer experience and business outcomes.
  • Resolved service issues, account concerns, and technical inquiries while maintaining a high standard of professionalism, accuracy, and customer care.
  • Maintained expertise in wireless products, service plans, promotions, and emerging technologies to effectively support customer decision-making.
  • Managed end-to-end sales transactions, including contracts, account modifications, payment processing, inventory management, and documentation compliance.
  • Utilized multiple business systems to support customer accounts, process transactions, troubleshoot issues, and maintain operational accuracy.

Core Competencies:

  • Consultative Selling & Solution Development
  • Customer Relationship Management
  • Problem Solving & Issue Resolution
  • Sales Operations & Administrative Execution

Store Manager

GameStop
Monterey, CA
10.2008 - 02.2014
  • Progressed through multiple leadership positions, advancing from Seasonal Associate to Store Manager through consistent performance, operational excellence, and leadership development.
  • Recruited, trained, coached, and developed high-performing sales teams, fostering a culture of accountability, customer service, and continuous improvement.
  • Delivered ongoing performance coaching, goal setting, and development planning to improve team effectiveness, retention, and career growth.
  • Managed workforce scheduling, labor allocation, and payroll execution to balance business needs, customer service expectations, and operational efficiency.
  • Directed all aspects of store operations, including staffing, merchandising, inventory management, visual presentation, cash handling, and compliance with company standards.
  • Analyzed sales performance and operational metrics to identify opportunities, address business challenges, and drive store performance.
  • Executed company initiatives, promotional campaigns, and operational programs while ensuring consistent execution and customer experience standards.
  • Drove revenue growth through effective execution of GameStop's buy/sell/trade, reservation, and membership programs while maintaining a strong focus on customer engagement and operational performance.
  • Collaborated with district leadership to support business objectives, operational initiatives, and talent development efforts.

Core Competencies:

  • Leadership & Team Development
  • Workforce Planning & Performance Management
  • Store Operations & Business Execution
  • Customer Experience & Sales Leadership

Education

Some College (No Degree) - Ethical, and Religious Philosophy

Cabrillo College
Aptos, CA

Diploma -

Anzar High School
San Juan Bautista, CA

Skills

    Business Process Improvement
    Data Analysis & Reporting
    Workflow Optimization
    Root Cause Analysis
    Process Change Management
    Cross-Functional Collaboration
    Performance Metrics & KPI Analysis
    Microsoft Dynamics 365 (D365)
    Power BI
    UKG Workforce Management
    Store Operations Leadership
    Training & Development

Certification

  • Typing 84 WPM, 98% Accuracy
  • Driver's License Non-CDL Class C

Languages

English - Fluent
Spanish

Timeline

Store Manager

Columbia Sportswear
07.2022 - Current

Assistant Manager

Big 5 Sporting Goods
05.2018 - 07.2022

Assistant Manager

Greens Camera World
10.2016 - 05.2018

Retail Sales Consultant

AT&T
06.2014 - 10.2016

Store Manager

GameStop
10.2008 - 02.2014

Some College (No Degree) - Ethical, and Religious Philosophy

Cabrillo College

Diploma -

Anzar High School

Additional Information

Authorized to work in the US for any employer