Samuel Pocock
Boston,MA
Summary
Creative-driven Digital Marketing Coordinator with expertise in market research, advertising, and SEO. Proven ability to enhance search visibility and drive brand awareness through strategic digital advertising. Detail-oriented and creative, I excel at analyzing performance metrics to inform marketing strategies and optimize product offerings.
Overview
3
3
years of professional experience
Work History
Digital Marketing Coordinator
On Deck Sports
Randolph, MA
03.2024 - Current
- Conducted in-depth market research and competitive analysis within the baseball industry to identify growth opportunities.
- Created effective meta titles, tags, and descriptions for products to boost search visibility, and click-through rates.
- Monitored and analyzed website traffic, SEO performance, and product keyword rankings using Google Analytics and Google Search Console.
- Collaborated on paid advertising campaigns (Google Ads, Meta), and organic SEO strategies to drive brand awareness and sales.
- Generated weekly financial reports to track sales trends, identify top-performing products, and inform marketing campaigns.
Product Content & Communication Intern
IGT
Providence, RI
06.2022 - 12.2022
- Conducted content audits of IGT's business lottery applications while fixing verbal inconsistencies, divergences, and grammatical issues.
- Helped redesign the layout and flow of IGT's business lottery applications.
- Wrote and edited the copy of product placards for IGT's Player Efficiency Lab.
- Worked with cross-functional teams to compile product information for new and updated placards.
Education
Bachelor of Science - Marketing
Providence College
Providence, RI05-2023
Skills
- Attention to detail
- Photgraphy
- Market research
- Digital advertising
- SEO
- E-commerce strategy
- Adobe Lightroom
- Google Analytics
- Microsoft Excel
- Microsoft PowerPoint
Timeline
Digital Marketing Coordinator
On Deck Sports
03.2024 - Current
Product Content & Communication Intern
IGT
06.2022 - 12.2022
Bachelor of Science - Marketing
Providence College
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