Creative and results-driven professional skilled in content development, social media strategy, and impactful campaigns. Known for innovative problem-solving and effective global collaboration, using data-driven insights to boost brand presence.
Overview
7
7
years of professional experience
Work History
Assistant Manager - Communications
Getz Pharma – Member of the Getz Group U.S.A
07.2021 - 08.2024
Oversee global communication tools and resources for internal and external partners.
Maintain trackers, timelines, and calendars for campaigns and key projects.
Create content and creative material for social media platforms and print materials such as coffee table book, newsletter and corporate brochures.
Worked with CSR partners to measure project impact and produce detailed reports.
Produced impactful corporate and CSR videos, including panel discussions for events and conferences.
Collaborated with influencers to elevate brand visibility and target key audiences.
Utilized social media analytics to refine strategies and generate monthly performance reports.
Managed media relations and stakeholder coordination for coverage and CSR initiatives.
Drafted and reviewed content to ensure brand consistency and quality.
Coordinate with the copy team on messaging, create and route press materials for approval.
Communicate brand standards and deadlines to international communications teams, ensuring global consistency.
Manage and route press requests, collaborating with cross-functional teams on international projects.
Support leadership branding, research thought leadership opportunities, and develop briefing documents.
Ensure consistent internal messaging, update presentations, launch intranet campaigns and measure communication impact.
Sub-Editor
Express Tribune - The International New York Times
08.2019 - 06.2021
Helped lay the foundation for tech news in Pakistan by researching global trends and writing 14 bylines on the latest gadgets.
Used analytics tools to track audience response and refine content.
Worked with PR agencies for press releases and event coverage.
Intern
Special Olympics Pakistan
07.2017 - 08.2017
Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
Organized skill-building and awareness workshops for the athletes and their parents.
Organized Eunice Kennedy Shriver's Games, including coordinating logistics, managing event schedules, and overseeing athletes and volunteer teams.
Sorted and organized files, spreadsheets, and reports.
Prepared project presentations and reports to assist senior staff.
Education
Bachelor of Science - Social Sciences - International Relations
SZABIST University
Pakistan
07.2019
High School Diploma -
Southshore *Affiliated With British Council
06.2013
High School Diploma -
Education Bay *Affiliated With British Council
07.2010
Skills
Digital Marketing Strategy
SEO & SEM
Social Media Management
Content Creation & Creative Management
Email Marketing
Analytics & Reporting
Brand Management
Public Relations
Project Management
Customer Engagement
Market Research
Crisis Communication
Languages
English
Full Professional
Urdu
Native or Bilingual
Timeline
Assistant Manager - Communications
Getz Pharma – Member of the Getz Group U.S.A
07.2021 - 08.2024
Sub-Editor
Express Tribune - The International New York Times
08.2019 - 06.2021
Intern
Special Olympics Pakistan
07.2017 - 08.2017
Bachelor of Science - Social Sciences - International Relations
SZABIST University
High School Diploma -
Southshore *Affiliated With British Council
High School Diploma -
Education Bay *Affiliated With British Council
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