Sandra Killen Burroughs
Lexington
Summary
Executive leader with deep experience driving organizational success and fostering collaboration. Skilled in strategic planning, financial oversight, and stakeholder engagement. Known for adaptability, resilience, and delivering results in evolving environments. Strong interpersonal skills, effective communicator, and results-driven approach.
Overview
30
30
years of professional experience
Work History
Executive Director
Alabama Music Hall of Fame
12.2019 - 03.2025
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Built relationships with donors, government officials and other organizations to secure funding and support for organization.
- Represented organization to local public by giving presentations and speeches and participating in community events.
Legislative & Membership Director
Alabama Mountain Lakes Tourism
04.2008 - 12.2019
- Offered strategic recommendations for updates to institutional programs and policies, factoring in current political climate and trends.
- Isolated research topics of interest and devised well-coordinated studies employing travel and tourism techniques.
- Recruited new members to the organization while maintain a high rate of membership retention.
- Organized and planned meetings with high-level political appointees and elected officials.
- Traveled the Southeast and Midwest America working travel and tourism trade shows to garner interest to prospective travels to visit North Alabama.
- Delivered political subject matter expertise to government representatives and civic officials.
Director of Sales & Marketing
IGH Hotels
03.2004 - 04.2008
- Cultivated and maintained strategic alliances with key partners and vendors.
- Managed sales promotions and marketing strategies on major social media sites.
- Analyzed sales and marketing data for improved strategies.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Community involvement with organizations to develop trust and partnerships.
Director of Sales and Marketing
Marriott Shoals Hotel & Conference Center
09.1995 - 10.2004
- Managed sales promotions and marketing strategies to local, state and regional areas to attractive room nights and conference business.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Analyzed sales and marketing data for improved strategies.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Built relationships with customers and community to establish long-term business growth.
Education
High School Diploma -
Lexington School
Lexington, ALAssociate of Arts - Certified Travel Marketing Professional
Southeast Tourism Society Marketing College
05.2013
Bachelor of Science - Marketing And Management
University of North Alabama
Florence, AL12.1991
Skills
- Event-based fundraising
- Strategic growth planning
- Digital marketing
- Academic background
- Fundraising proficiency
- Sales team leadership
- Comprehensive report preparation
- Board communication
- Team leadership development
- Communications strategy
- Government relations
- Professional speechwriting services
Timeline
Executive Director
Alabama Music Hall of Fame
12.2019 - 03.2025
Legislative & Membership Director
Alabama Mountain Lakes Tourism
04.2008 - 12.2019
Director of Sales & Marketing
IGH Hotels
03.2004 - 04.2008
Director of Sales and Marketing
Marriott Shoals Hotel & Conference Center
09.1995 - 10.2004
Associate of Arts - Certified Travel Marketing Professional
Southeast Tourism Society Marketing College
High School Diploma -
Lexington School
Bachelor of Science - Marketing And Management
University of North Alabama
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