Sandra Kraft
Bellmore,NY
Summary
Organized and experienced Beauty Industry Leader, Educator and Executive, experienced in building and maintaining sales performance, people leadership, growth driving, learning and development, special events, and impactful brand training.
Overview
14
14
years of professional experience
Work History
Account Executive
Procter & Gamble
11.2023 - Current
- Regional Leader overseeing US Specialty Multi-Accounts - Neiman Marcus, Bloomingdales & Sephora
- Oversees activation and event lifecycles
- Demand plans stock flow, collateral, testers, samples and brand assets across accounts
- Cross functional partner between marketing, sell-in managers, brand education and field teams
- Plans and facilitates master classes, department & district trainings
- Manages personal T&E and support budgets.
Regional Sales and Training Executive
Unilever Prestige
07.2021 - 06.2023
- Led and developed highly motivated teams, including Exempt Account Managers and Sales & Training Consultants
- Created and defined parameters of all Northeast regional market call cycles
- Planned, managed, and executed Sephora education & sales visits and events
- Facilitated Nordstrom Stay and Plays and leveraged store relationships for preferred brand positioning and real estate
- Effectively managed all personal and team T&E + all budget decisions
- Diplomatically addressed and resolved challenges
- Worked closely with Global Brand Education, Field Leadership, Brand Marketing, and all cross functional stake holders to deliver excellence in brick and mortar objectives.
General Manager
Annick Goutal
08.2018 - 03.2020
- Sales, General Management and Operations
- Leading the business to 138% overall sales growth for 2019
- Leadership and development of 8 direct reports across Manhattan boutiques
- Cross functionally partnered with education, marketing, and senior leadership.
Boutique and Field Sales and Education
NARS
12.2015 - 07.2018
- Client-Facing Leader, 413 Bleecker
- Planned and executed all-scale events including founder Public Appearances
- Trained by NARS Lead Makeup Stylists.
Business Manager & District Trainer
Hourglass Cosmetics
09.2012 - 12.2015
- Reported directly to VP of sales and Hourglass HQ
- Trained, coached and developed business/brand partners in the greater NYC area, focused in specialty stores including Bergdorf Goodman, Barney’s NY, Sephora and Space NK
- Supported all tier events, including Global Artistic Director PAs, off-site press events and fashion shows
- Responsible for 100% + goal performance and curating an effective call cycle to meet and exceed business projections.
Makeup Artist and Retail Leader
Elizabeth Arden Red Door Spa
01.2010 - 01.2012
- Supported 4 floors of stock movement in high volume New York City flagship for Red Door
- Facilitated makeup lessons, bridal and special event makeup, and off-site events including NYFW.
Education
Wharton Executive Education
01.2023
BA - Business Management -
Dowling College
05.2008
Skills
- High EQ
- Effective Communication
- People Leadership
- Process Creation
- Microsoft Suite (Outlook, Excel, PowerPoint, Teams, SharePoint & Power BI)
- Leading 1:1s with direct reports
- Elevated recapping and reporting
- Travel and Expense Management
- Talent Recruitment & Retention
- Freelance Budgets & Invoice Approvals
- Experienced in Partner Retailers (Sephora, Nordstrom, Bloomingdales, NM/BG, Saks Fifth Avenue, Ulta, Blue Mercury)
- Management of Event Activation Lifecycle (Concept, Planning, Execution, Post Activation)
- Account Management
Websites
Timeline
Account Executive
Procter & Gamble
11.2023 - Current
Regional Sales and Training Executive
Unilever Prestige
07.2021 - 06.2023
General Manager
Annick Goutal
08.2018 - 03.2020
Boutique and Field Sales and Education
NARS
12.2015 - 07.2018
Business Manager & District Trainer
Hourglass Cosmetics
09.2012 - 12.2015
Makeup Artist and Retail Leader
Elizabeth Arden Red Door Spa
01.2010 - 01.2012
Wharton Executive Education
BA - Business Management -
Dowling College
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