
Results-driven financial leader with over 15 years of experience in managing business operations for a custom home and pool construction business. Expertise in payroll administration, accounting management, and marketing execution enhances customer acquisition and engagement. Committed to improving operational efficiency and fostering team collaboration to achieve business goals.
Oversaw daily business operations, including accounting, payroll, sales, customer service, and HR management.
Managed payroll operations using ADP, ensuring tax compliance with CPA.
Utilized QuickBooks for expense input, bank account reconciliation, and vendor payments.
Executed marketing strategies on Facebook and Instagram to boost followers and attract customers.
Developed and managed business website to enhance online presence.
Created pool designs for clients using Structure Studio, effectively presenting concepts.
Collaborated with draftsman to design custom home plans, coordinating cost savings during construction.
Guided draftsman in designing spec homes and selecting exterior and interior color schemes to improve marketability.