Sandy Caputo
Fort Worth,TX
Summary
Experienced with strategic marketing and sales initiatives. Utilizes innovative approaches to market analysis and customer engagement. Track record of delivering impactful sales results and building strong client relationships.
Overview
17
17
years of professional experience
Work History
Chief Sales & Marketing Officer
Social Bev Co.
Boise, ID
04.2026 - Current
- Developed and implemented marketing strategies to enhance brand visibility and customer engagement via full cycle marketing and sales initiatives.
- Collaborated with cross-functional teams to execute promotional campaigns, driving a 65.7% increase in sales performance.
- Developed and executed three new comprehensive sales strategies to drive revenue growth across multiple business units which resulted in an additional $675k in revenue over three months.
- Established performance metrics for sales teams, ensuring alignment with corporate objectives.
- Streamlined sales operations through the implementation of advanced CRM systems and data analytics tools.
- Mentored and trained emerging sales leaders, promoting a culture of continuous improvement within the organization.
- Collaborated with marketing to develop targeted campaigns that increased brand visibility which resulted in a 148% increase in market penetration.
- Maximized profit margins by analyzing cost structures, identifying inefficiencies, and executing cost-saving measures across the organization.
Strategic Consultant
Social Bev Co
Boise, ID
11.2025 - 04.2026
- Developed strategic marketing initiatives to enhance brand visibility and engagement which increased market penetration by 44%.
- Analyzed market trends to identify opportunities for growth and competitive advantage which resulted in four new product launches.
- Collaborated with cross-functional teams to align business objectives and drive project success.
- Implemented performance metrics to evaluate program effectiveness and inform adjustments.
- Led client presentations, articulating insights and recommendations for sustainable growth.
- Led organizational restructuring efforts that streamlined workflows, improved communication channels, and increased overall effectiveness.
- Evaluated potential investment opportunities using thorough financial analysis techniques, driving informed decision-making processes.
- Spearheaded three successful merger and acquisition efforts, resulting in seamless integration of acquired companies into existing operations. This resulted in approximately 2M of added annual revenue per merger.
President
HQ International
Albuquerque, NM
01.2022 - 11.2025
- Strategically expanded B2B & B2C sales and marketing efforts, boosting market reach by 356% (2023-2024).
- Spearheaded product launches, marketing direction, sales goals, and editorial planning, achieving a 55% increase in revenue (2022-2023) and a 19% increase in revenue 2023-2024).
- Managed high value contract negotiations and trade values, establishing beneficial agreements with partners and suppliers to advance organizational goals.
- Served as an industry advocate and advisor, providing essential market insights and facilitates connections through relationships with C-Suite Executives.
- Oversaw the strategic financial planning, budgeting, and forecasting processes to align organization goals, ensuring efficient allocation of resources.
Managing Editor
HQ Magazine
Albuquerque, NM
01.2010 - 01.2023
- I set the editorial vision and tone for HQ Magazine, driving the creation of compelling content for the counter-culture market. I managed a team of writers, editors, and designers, overseeing all aspects of content production, from ideation and assignment to final publication across print and digital platforms.
- Defined the editorial direction and assigned stories, social media content, and digital features, ensuring alignment with the Head Quest brand and audience interests.
- Led the production team, overseeing the layout, design, and printing processes to deliver a high-quality, visually engaging magazine.
- Developed and implemented comprehensive communication strategies, ensuring a consistent and impactful message across all platforms.
- Leveraged data analytics to assess content performance and refine marketing strategies, optimizing resource allocation and targeting for maximum impact.
- Orchestrated multi-channel marketing campaigns, utilizing a mix of digital, print, and social media to expand reach and engage our audience.
Chief Operating Officer
HQ Magazine
Albuquerque, NM
01.2016 - 01.2022
- Successfully managed the logistical complexities of national trade shows and events (HQ Event, SSE, MJ Biz, NACS, Champs, AltPro, Total Product Expo, and ASD Market Week).
- Implemented data—and results-oriented process optimization strategies, leveraging the knowledge of project management, workflow systems, content creation, and communications to identify areas for improvement and provide a detailed plan of action to execute strategic solutions to objectives.
- Optimized operational efficiency by integrating Salesforce, Slack, Notion, and Asana into daily workflows, reducing process time by 52%.
- Spearheaded initiatives that streamlined content production workflows leading to a 76% increase (2023-2024) in output.
- Lead cross-functional teams in the deployment of digital tools, facilitating seamless communication and collaboration, and driving continuous improvement in company processes and procedures.
- Formulated and implemented digital-first sales strategies, achieving a 16% increase in annual revenue.
- Designed and implemented a new subscription auditing program, which identified tens of thousands of dollars in lost revenue for lapsed accounts and created a streamlined process for tracking and resolving future default accounts to prevent future losses.
Marketing Director
EHI
Albuquerque, NM
01.2019 - 01.2022
- I led the development and execution of comprehensive multimedia marketing strategies across diverse channels, driving significant B2B and B2C new client growth. I focused on leveraging data analytics and market research to identify key insights and optimize marketing initiatives, resulting in substantial audience expansion.
- Executed data-driven marketing campaigns across multiple channels (print, newsletters, social media, email, internal systems) to drive new client acquisition and market penetration.
- Conducted in-depth market research and analyzed KPIs to identify customer insights, market trends, and competitive strategies, applying findings to optimize marketing strategies, resulting in a 25% growth in target audience subscribers.
- Collaborated with cross-functional teams to execute cohesive marketing strategies that increased brand coherence.
- Forged and nurtured strategic relationships with key influencers and media outlets, enhancing brand recognition and reach.
Director of Sales
HQ Magazine
Albuquerque, NM
01.2014 - 01.2016
- Owned the development and execution of innovative sales strategies, resulting in substantial market share and revenue growth. Cultivated a dynamic and high-performing sales culture, mentoring teams to consistently exceed targets.
- Created comprehensive sales strategies targeting the glass and adult novelty industries, enhancing market penetration by 15%.
- Cultivated a high-performance sales team by implementing ongoing training and mentorship programs, resulting in a 70% increase in sales team productivity and consistently exceeded sales targets by at least 22%.
- Leveraged data analytics to track sales performance and market trends, optimizing sales tactics and strategies in real-time to maximize outcomes and adjust to changing market conditions.
Education
Bachelor of Arts - Business Management
University of New Mexico
Albuquerque, New Mexico01-2009
Skills
- Brand Marketing & Strategy
- CRM Management
- Operations Management
- Contracts & Negotiations
- Budgeting & Forecasting
- B2B/B2C Sales Development & Growth
- Cross-Functional Team Leadership
- Search Engine Optimization (SEO)
- Sales Strategy Implementation
Timeline
Chief Sales & Marketing Officer
Social Bev Co.
04.2026 - Current
Strategic Consultant
Social Bev Co
11.2025 - 04.2026
President
HQ International
01.2022 - 11.2025
Marketing Director
EHI
01.2019 - 01.2022
Chief Operating Officer
HQ Magazine
01.2016 - 01.2022
Director of Sales
HQ Magazine
01.2014 - 01.2016
Managing Editor
HQ Magazine
01.2010 - 01.2023
Bachelor of Arts - Business Management
University of New Mexico
Awards
Albuquerque's Business First 40 Under 40