Sandy Mello

Partner with marketing teams to enable digital experiences and engage more effectively with patients & HCPs through a budget of approximately $3.4million.

Key Accomplishments:

• Successfully launched full redesign for morethanMG.com, which consolidated 6 disparate, low traffic sites leading to more efficient use of digital advertising spend
• Lead digital partner for new product launches and FDA required updates across 22 websites, creating and overseeing project plans, managing workflows, and communicating with key stakeholders on timelines
• Migrated 2 key, standalone websites to well established umbrella site resulting in better Google rankings and generating increase traffic of HCPs & patients

Oversaw complex automated marketing programs and critical projects that support lead workflow, lead scoring, and lead nurturing. Analyzed campaign performance to build and refine effectiveness and evaluate lead generation pipeline.

Notable Accomplishments

• Led integrated multi-channel marketing campaign focused on awareness in new markets resulting in an increase of occupancy for launching locations to 20% prior to opening
• Created Lead Lifecycle Model showing actionable metrics at all stages of the customer journey and optimizing the customers’ experiences with the brand across all touchpoints
• Established new tracking framework for email to accurately show the channel's efficacy and highlighting that it is the 2nd highest conversion channel at an average of 18%
• Led marketing operations team and served as Culture Captain aimed at promoting a positive culture to drive the morale and productivity of the team

Acted as mini-CMO for the dental/medical vertical creating integrated marketing plans pursuant to business objectives, evaluating plan efficacy at progress landmarks and adjusting as necessary.

Notable Accomplishments

• Developed lead generation and lead nurture campaigns delivering 102% of SQLs and generating revenue 130% over target in my first quarter
• Delivered reporting, analytics and marketing funnel analysis that illustrated how marketing programs have impacted 75% of sales pipeline
• Created compelling content to support campaign interaction points: email, landing pages, online advertising, social media, event messaging, online and offline campaigns

Spearhead campaign strategies from ideation to execution working cross-functionally to design, manage and execute digital marketing campaigns across channels for a leading boutique asset management firm.

Notable Accomplishments

• Led successful implementation of HubSpot Marketing Hub, which increased productivity and resulted in savings of 200K per year
• Established lead generation strategies centered around a lead scoring model, increasing the number of sales qualified leads by 61% since inception
• Built and maintained social selling and employee advocacy programs resulting in an 11% increase in inbound connections over a 12-month period
• Managed webinar event program, expanding reach by 14% in 2020 and repositioning the brand identity in the market
• Coached and serve as subject matter expert on digital tools, including Hearsay (social media), HubSpot (marketing automation), and Seismic (sales enablement)

Managed all aspects of the event marketing campaign, including direct brand management, digital marketing, social media, VIP customer relations, PR, advertising and sales collateral across multiple industry sectors, as well as mentoring and leading a staff of four associates.

Notable Accomplishments

• Managed and developed a strategic marketing plan resulting in a 51% increase in event attendance over five years while remaining under budget
• Utilized marketing analytics and research insights to close a 30% deficit in event attendance in under four weeks
• Supervised four marketing associates to efficiently deliver 250-300 projects per month across multiple channels including print, email marketing, public relations, social media, partner, VIP customer, and special event assignments
• Promoted from Associate to Senior Associate in 2009, then to Manager in 2010

Responsible for logistics for all corporate meetings and special events.

Notable Accomplishments

• Assisted in planning and execution for the three main events; Opening Day Weekend, All-Star Weekend and the Championship Series
• Coordinated executive management quarterly meetings
• Organized investor meetings in host cities across the US