Sandy Reyna
Dallas,TX
Summary
Results-driven Retail Manager with extensive experience in the beauty and luxury industry. Expertise in building lasting customer relationships and executing promotional events that enhance product visibility, drive sales growth, and maintain high operational standards.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Sales and Education Brand Specialist
Amika
Dallas, TX
12.2025 - Current
- Trained new sales staff on product knowledge and selling techniques for salon and beauty advisors.
- Engaged customers through product demonstrations highlighting benefits of hair products.
- Built relationships with customers to enhance loyalty and repeat business.
- Executed promotional events to enhance product visibility in Ulta locations throughout DFW.
Market Sales Leader
Natasha Denona Make Up
Dallas, TX
09.2025 - Current
- Analyzed market trends and competitive landscape to identify opportunities for growth.
- Coordinated promotional events and product launches for new collections to enhance customer engagement.
- Developed brand awareness by sharing product knowledge and demonstrating features to customers.
- Maintained up-to-date store, product, and promotional knowledge to support consistent sales performance.
Sales and Education Brand Specialist
Glossier
Dallas, TX
07.2025 - 10.2025
- Delivered personalized skincare, makeup, and fragrance consultations aligned with Glossier's minimalist philosophy.
- Partnered with store leadership to reinforce brand image and support training for beauty advisors.
- Established retail relationships across Sephora and Ulta locations in DFW to enhance brand presence.
- Nurtured partnerships with key retail locations to drive sales growth and customer engagement.
Sales and Education Brand Specialist
Peter Thomas Roth
Dallas, TX
04.2025 - 08.2025
- Delivered in-depth product education to customers through tailored skincare recommendations and insights.
- Provided staff training while maintaining expert knowledge on active ingredients and product launches.
- Built strong retail relationships across Sephora and Ulta locations in DFW to enhance brand presence.
Sales and Education Brand Specialist
Charlotte Tilbury
Dallas, TX
07.2024 - 07.2025
- Adapted quickly to fast-paced environments and evolving brand objectives across multiple retail settings.
- Partnered with store leadership to uphold counter hygiene, execute clean and inviting displays, and maintain optimal inventory levels through regular stock counts.
- Represented brand's identity, values, and product knowledge while leading in-store events and activations to increase visibility and sales performance.
- Cultivated and maintained strong in-store relationships across Sephora, Ulta, Nordstrom, Cos Bar, and Bluemercury locations throughout the DFW region
Counter Manager
Charlotte Tilbury Nordstrom
Dallas, TX
08.2022 - 07.2024
- Created weekly schedules for staff members according to workload and availability.
- Developed and cultivated a strong clientele base, fostering valuable connections that directly contributed to business growth and success.
- Managed a high-volume, $1M annual business, consistently ranking as the top performer nationwide.
- Successfully coordinated and executed in-store events, as well as outsourced events, delivering exceptional experiences that left a lasting impression on customers.
Counter Manager
Charlotte Tilbury Nordstrom
San Antonio, TX
07.2021 - 08.2022
- Demonstrated ability to manage multiple tasks while remaining adaptable and flexible.
- Committed to delivering excellent customer service while working in a fast-paced environment.
Pro Artist/Keyholder
NYX Professional Makeup
San Antonio, TX
06.2019 - 08.2020
- Provided hands-on feedback to teams on makeup skills, service, and selling techniques.
- Drove sell-through of new and hero products through in-store training on product knowledge and techniques.
- Created content for multiple platforms, including TikTok, Instagram, and Amazon.
- Communicated with clients online on social media platforms to assess needs and provide anticipated project timelines.
Prestige Beauty Advisor
Macy's
San Antonio, TX
09.2016 - 06.2019
- Executed sales floor tasks, greeting customers and assisting with inquiries.
- Stocked shelves and conducted inventory checks to maintain product availability.
- Consulted with customers to identify optimal skincare and makeup products for specific needs.
- Tracked purchases to offer tailored recommendations based on customer preferences.
Education
Business -
Central Texas College
KilleenSkills
- Product demonstrations
- Sales training
- Sales tactics
- Customer engagement
- Engagement strategies
- Building relationships
- Problem-solving
- Time management
- Attention to detail
Certification
CIDESCO International, 2023
Languages
Spanish, Intermediate
Timeline
Sales and Education Brand Specialist
Amika
12.2025 - Current
Market Sales Leader
Natasha Denona Make Up
09.2025 - Current
Sales and Education Brand Specialist
Glossier
07.2025 - 10.2025
Sales and Education Brand Specialist
Peter Thomas Roth
04.2025 - 08.2025
Sales and Education Brand Specialist
Charlotte Tilbury
07.2024 - 07.2025
Counter Manager
Charlotte Tilbury Nordstrom
08.2022 - 07.2024
Counter Manager
Charlotte Tilbury Nordstrom
07.2021 - 08.2022
Pro Artist/Keyholder
NYX Professional Makeup
06.2019 - 08.2020
Prestige Beauty Advisor
Macy's
09.2016 - 06.2019
Business -
Central Texas College