Sanjana Gorthi
Princeton,NJ
Summary
UX/Product Designer with expertise in user research, interaction design, and usability testing. Proven ability to convert psychological insights into effective design solutions that improve user experience and drive business success. Skilled in design thinking, wireframing, and cross-functional collaboration to create innovative digital products.
Overview
10
10
years of professional experience
Work History
Brand Engagement Associate
OptiBrand Rx
Montclair, NJ
10.2024 - Current
- Designed and delivered client-facing decks using principles of visual hierarchy, typography, and storytelling to improve stakeholder engagement.
- Synthesized consumer insights and competitive analysis into actionable brand planning strategies, aligning with user-centered design principles.
- Collaborated with global teams to integrate research findings into better brand decisions.
Client Services Intern
Interactive Brokers
Greenwich, CT
06.2024 - 08.2024
- Streamlined onboarding workflows by identifying friction points, reducing completion time, and improving user satisfaction.
- Resolved customer pain points through human-centered problem-solving, achieving a high first-call resolution rate.
- Troubleshot IBKR's "Trader Workstation" platform usability issues and suggested UI improvements to minimize downtime.
Volunteer
Northern Westchester Hospital
Mount Kisco, NY
01.2016 - 12.2019
- Supported service design improvements by assisting patients with clear, timely communication.
- Increased operational efficiency through workflow support and information management.
Education
M.B.S. - Computer and Information Sciences; User Experience Design concentration
Rutgers University
New Brunswick12-2026
B.S. - Psychology; Minor: Computer Science
Rutgers University
New Brunswick05.2024
High School Diploma -
Somers High School
Lincolndale06.2020
Skills
- Figma and MS Suite
- JIRA and Confluence
- Prototyping and wireframing
- User research and journey mapping
- Usability testing and interaction design
- Information architecture and responsive design
- Design thinking and problem-solving
- Visual storytelling and stakeholder communication
- Brand strategy and team collaboration
- Leadership and time management
Certifications/Coursework
Designlab - UX Academy Bootcamp, 09/24 - 06/25
- User Research, Ideation, Information Architecture, Interaction Design, Prototyping, Usability Testing
Designlab - Foundations of UX, 07/24 - 09/24
- Design Principles, Typography, Composition, Usability, Responsive Design
Languages
Telugu
Native/ Bilingual
Timeline
Brand Engagement Associate
OptiBrand Rx
10.2024 - Current
Client Services Intern
Interactive Brokers
06.2024 - 08.2024
Volunteer
Northern Westchester Hospital
01.2016 - 12.2019
M.B.S. - Computer and Information Sciences; User Experience Design concentration
Rutgers University
B.S. - Psychology; Minor: Computer Science
Rutgers University
High School Diploma -
Somers High School
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