Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic
Sanjeev Kumar Garg

Sanjeev Kumar Garg

Downingtown

Summary

MarTech Operations Lead with 16+ years of extensive expertise in designing and implementing innovative solutions within the marketing technology sector. Mastery in Adobe Experience Platform and Google Cloud Platform, leveraging these skills to enhance data management and customer experiences. Passionate about strategic leadership and committed to driving operational excellence and measurable results through visionary problem-solving.

Overview

16
16
years of professional experience

Work History

MarTech Operations Lead(AEP, RTCDP, GCP)

Ulta Beauty Inc.
02.2025 - Current
  • Set up the AEP sandbox by creating various XDM schemas, datasets, data flows, and dataset mappings using a set of APIs through Postman, as well as through the UI.
  • Working knowledge of writing and scheduling DAG's in GCP using Apache Airflow worker to ensure smooth transition of data to and from AEP and GCP.
  • Hands on experience in developing FAC compositions in AEP which helps to directly create audiences without bringing data into the datasets and use those audiences in AJO journeys.
  • Developed and implemented monitoring dashboards in Google Cloud Platform, facilitating data quality assessments and enabling timely decision-making.
  • Experience with writing SQL queries in Google BigQuery (GBQ), fetching data from GBQ tables, as well as from data warehouse tables and views.
  • Experience in creating Components, data views and dashboards in CJA.
  • Working knowledge of ITSM process using existing processes and ITSM tools (JIRA) for governance, reporting, monitoring, Incidents, SLAs, etc.
  • Ensure scheduled offline data feeds and real-time online data feeds are operating correct.
  • Serving as the point person for the client with regard to identifying and documenting the root causes of incidents and issues as they arise.
  • Maintained comprehensive SOPs for support teams, ensuring standardized procedures that bolstered workflow efficiency and reduced errors.
  • Led a team of 6 to enhance AEP/GCP operations, ensuring timely resolution of technical tickets and improving service delivery efficiency.
  • Coordinated cross-functional efforts to streamline data flows within the AEP sandbox, significantly boosting project delivery timelines and team synergy.
  • Maintained comprehensive documentation and SOPs for support teams, ensuring adherence to best practices and enhancing operational consistency.

MarTech Solutions Designer and Develop(AEP, RTCDP)

Comcast
09.2023 - 12.2024
  • Developed solution architectures for various Adobe Experience Platform (AEP) based on architecture that is on AWS cloud and has data outbound and inbound ingestion to/from the Xfinity Consumer Data Platform (XCDP) audience platform.
  • Design and configure data schemas in AEP using the Experience Data Model (XDM).
  • Hands on experience in XDM Schema Definition, RT-CDP, DULE governance framework.
  • Configure and manage identity namespace to create linked identity graphs for personalized, cross-channel experiences.
  • Create and manage datasets, mapping them to schemas and enabling them for profiles to ensure proper alignment with business needs.
  • Leverage AEP's APIs and SDKs to integrate data from various application connectors.
  • Schema Design and Enablement: Build schemas to represent data structures and enable them for profiles to ensure real-world data mapping.
  • Source Connectors: Configure and manage source connectors for data ingestion from external systems such as cloud storage, databases, and Adobe applications.
  • Identity Management: Create and manage identity namespace to build linked identity graphs for personalized, cross-channel experiences.
  • Developed end-to-end solutions for various rules-based engines for the Enterprise Decision Engine (EDE) that would use qualified audiences from the Adobe Experience Platform (AEP).

UI Developer | Solutions Designer

Telus International
03.2017 - 09.2023
  • Started working for Comcast as a contractor in 2017, initially as a Front-End developer, and then moved into the Solution Architect role in the Mar Tech and Sales Tech organization in 2020.
  • Started working as Solution Architect with Comcast in the same org as FTE from 2023.
  • Designed and developed the Device Management UI application end-to-end, and served as the subject matter expert for the application.
  • Device Management is a front-end application developed to fulfill all types of pending orders, as well as L4L swap orders, whether it's for a new or an existing Xfinity customer with repackage.
  • With the help of this tool, agents can add new devices (both Active and Inactive) to the customer's account, remove any type of device from the account, and swap the existing devices with the new ones as per the customer's needs.
  • Technology stack: React JS, REST services, React Hooks, Store.
  • Participated in team meetings with product teams and stakeholders, and provided input on expected deadlines, designs, and enhancements.

Senior Software Engineer

Telus International
06.2011 - 03.2017
  • Worked on various iOS applications as an iOS developer.
  • Worked on the design and development of the applications end to end.
  • Developed the complete Order Labs iOS Hybrid App end to end using PhoneGap Framework.
  • Actively participated in requirement gathering, design and development of the application in agile methodology using SCRUM.
  • Production Triage and Support.
  • Technology stack: Bootstrap, HTML5, CSS, Java Script, jQuery and JSRender, Objective C (for iOS App).

Software Engineer

eNovate Media Solutions
11.2009 - 06.2011
  • Worked on the design and development of iOS applications End to End.
  • Actively participated in requirement gathering, design and development of the application in agile methodology using SCRUM.
  • Production Triage and Support.
  • Involved in analysis of requirement and implementation.

Education

B.E - Computers

ACE&AR
06.2007

Skills

  • AEP Developer
  • RTCDP
  • FAC
  • AJO
  • GCP
  • JavaScript
  • React JS
  • SQL
  • BigQuery
  • Agile
  • UI Development
  • Solution Architecture

Languages

English

Timeline

MarTech Operations Lead(AEP, RTCDP, GCP)

Ulta Beauty Inc.
02.2025 - Current

MarTech Solutions Designer and Develop(AEP, RTCDP)

Comcast
09.2023 - 12.2024

UI Developer | Solutions Designer

Telus International
03.2017 - 09.2023

Senior Software Engineer

Telus International
06.2011 - 03.2017

Software Engineer

eNovate Media Solutions
11.2009 - 06.2011

B.E - Computers

ACE&AR

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