SANJEEV KUMAR GARG
Downingtown,PA
Summary
Skilled in MarTech Development with expertise in AEP RTCDP, AJO, leveraging advanced data management and solution architecture skills to drive technology integration and streamline workflows. Proficient in SQL, BigQuery, and experience with JavaScript, React JS, and GCP. Seeking to contribute to a team as a MarTech Development Lead, optimizing data-driven strategies.
Overview
1
1
Language
17
17
years of professional experience
Work History
MarTech Development Lead(AEP, RTCDP, AJO, GCP)
Ulta Beauty Inc.
02.2025 - Current
- Understanding of Adobe Experience Platform (AEP) capabilities, architecture, and implementation.
- Set up sandboxes in AEP E2E by creating various XDM schemas, datasets, data flows, and dataset mappings using APIs through Postman and the UI.
- Experience in creating data streams in AEP to enable streaming ingestion into AEP event based datasets which are being used in real time AJO journeys (unitary event)
- Hands on experience in setting up both read audience as Unitary events journeys in AJO along with configuring custom action endpoints or SFMC and Airship for email, SMS and Push notification delivery.
- Hands on experience in developing FAC models and compositions in AEP which helps to directly create audiences without storing data into the AEP and use those audiences in AJO journeys.
- Experience in creating audiences in AEP using data distiller which can be used to re-engage profiles in the journeys which got timed out and exited due to certain reasons.
- Working knowledge of writing and scheduling DAG's in GCP using Apache Airflow worker to ensure smooth transition of batch data to and from AEP and GCP(both ingress and egress).
- Knowledge in creating Components, data views and dashboards in CJA.
- Developed and implemented monitoring dashboards in Google Cloud Platform, facilitating data quality assessments and enabling timely decision-making.
- Led initiatives to improve project outcomes and team collaboration., implemented E2E Automation of taking counts both from GBQ tables and AEP using API's to compare the counts after dataflow runs are complete and setting up alerts in GCP if there are any discrepancies in data ingestion.
- Leading a team of 11 professionals to enhance AEP/GCP, ensuring timely resolution of technical tickets and improving service delivery efficiency.
- Coordinated cross-functional efforts to streamline data flows within AEP sandbox, improving project delivery timelines and enhancing team collaboration.
- Maintained documentation and SOPs for support teams, ensuring adherence to best practices and improving operational consistency.
MarTech Solutions Designer and Develop(AEP, RTCDP)
Comcast
09.2023 - 12.2024
- Developed solution architectures for various Adobe Experience Platform (AEP) based on architecture that is on AWS cloud and has data outbound and inbound ingestion to/from the Xfinity Consumer Data Platform (XCDP) audience platform.
- Design and configure data schemas in AEP using the Experience Data Model (XDM).
- Hands on experience in XDM Schema Definition, RT-CDP, DULE governance framework.
- Create and manage datasets, mapping them to schemas and enabling them for profiles to ensure proper alignment with business needs.
- Leverage AEP's APIs and SDKs to integrate data from various application connectors.
- Schema Design and Enablement: Build schemas to represent data structures and enable them for profiles to ensure real-world data mapping.
- Source Connectors: Configure and manage source connectors for data ingestion from external systems such as cloud storage, databases, and Adobe applications.
- Identity Management: Create and manage identity namespace to build linked identity graphs for personalized, cross-channel experiences.
- Developed end-to-end solutions for various rules-based engines for the Enterprise Decision Engine (EDE) that would use qualified audiences from the Adobe Experience Platform (AEP).
UI Developer | Solutions Designer
Telus International
03.2017 - 09.2023
- Started working for Comcast as a contractor in 2017, initially as a Front-End developer, and then moved into the Solution Architect role in the Mar Tech and Sales Tech organization in 2020.
- Started working as Solution Architect with Comcast in the same org as FTE from 2023.
- Designed and developed the Device Management UI application end-to-end, and served as the subject matter expert for the application.
- Device Management is a front-end application developed to fulfill all types of pending orders, as well as L4L swap orders, whether it's for a new or an existing Xfinity customer with repackage.
- With the help of this tool, agents can add new devices (both Active and Inactive) to the customer's account, remove any type of device from the account, and swap the existing devices with the new ones as per the customer's needs.
- Technology stack: React JS, REST services, React Hooks, Store.
Senior Software Engineer
Telus International
06.2011 - 03.2017
- Participated in team meetings with product teams and stakeholders, and provided input on expected deadlines, designs, and enhancements.
- Worked on various iOS applications as an iOS developer.
- Worked on the design and development of the applications end to end.
- Developed the complete Order Labs iOS Hybrid App end to end using PhoneGap Framework.
- Actively participated in requirement gathering, design and development of the application in agile methodology using SCRUM.
- Production Triage and Support.
- Technology stack: Bootstrap, HTML5, CSS, Java Script, jQuery and JSRender, Objective C (for iOS App).
Software Engineer
eNovate Media Solutions
11.2009 - 06.2011
- Worked on the design and development of iOS applications End to End.
- Actively participated in requirement gathering, design and development of the application in agile methodology using SCRUM.
- Production Triage and Support.
- Involved in analysis of requirement and implementation.
Education
B.E - Computers
ACE&AR
06-2007
Skills
- AEP
- RTCDP
- FAC (Federated Audience Composition)
- AJO
- CJA
- GCP
- JavaScript
- SQL
- BigQuery
- Agile
- Solution Architecture
Personal Information
Title: MARTECH ENGINEER
Languages
English
Full Professional
Timeline
MarTech Development Lead(AEP, RTCDP, AJO, GCP)
Ulta Beauty Inc.
02.2025 - Current
MarTech Solutions Designer and Develop(AEP, RTCDP)
Comcast
09.2023 - 12.2024
UI Developer | Solutions Designer
Telus International
03.2017 - 09.2023
Senior Software Engineer
Telus International
06.2011 - 03.2017
Software Engineer
eNovate Media Solutions
11.2009 - 06.2011
B.E - Computers
ACE&AR