Santiago Casallas

Established and currently lead a marketing agency specializing in web development, digital marketing, and social media strategy. Developed a website designed to teach clients how to effectively sell their products online, leveraging a comprehensive approach to digital sales and engagement.

• Created and launched a digital training platform that educates clients on online sales strategies, boosting their market reach and product visibility.
• Strategized and implemented multi-channel marketing campaigns, tailored to clients’ target audiences, which resulted in measurable increases in engagement and conversion rates.
• Enhanced clients' online presence through custom-built websites and effective social media tactics, optimizing their brand positioning and client acquisition efforts.

• Managed rental contracts and buyers contracts, title insurance, deeds, addendums, and amendments.
• Ensured compliance with legal and financial requirements.

• Led accounting, team management, and organizational initiatives, ensuring project timelines and quality standards were met.
• Managed client and subcontractor relationships, building trust and value throughout the process.
• Reviewed and evaluated documentation related to planning, design, construction, and contract administration.
• Responsible for pay applications, change orders, and contract compliance.
• Attended project-related meetings, captured minutes, and recorded issues.
• Supported process improvements, RFI management, change management, and scheduling.

• Utilized sales software and managed customer information data.
• Resolved conflicts and facilitated effective communication with clients.
• Supported process improvements and change management.

• Implemented business acumen in marketing, client retention, and financial management.
• Adapted training programs to suit diverse populations and fitness levels.

• Provided leadership and coaching, ensuring high standards of training and safety.