SARA BUSTAMANTE
New York,NY
Summary
As an Influencer Marketing Coordinator at Congo Brands, I manage campaigns for Prime Hydration, 3D Energy, and Stori. My passion lies in harnessing the power of social media to drive brand engagement and growth. With a proven track record in influencer identification, content strategy, and data-driven decision-making, I'm dedicated to delivering results-driven influencer marketing solutions.
Overview
2
2
years of professional experience
Work History
Influencer Marketing Coordinator
PRIME Hydration
07.2023 - Current
- Leads community management for three Instagram accounts: @Drinkprime, @Stori, @3Denergy.
- Directs and mentors the team's sole influencer marketing intern, enhancing team capacity and efficiency.
- Enhances brand visibility by analyzing gifting metrics and deriving actionable insights.
- Expands brand reach by building global communities, utilizing influencer discovery, and trend analysis.
- Maintains expertise in emerging influencer marketing trends and tools to ensure cutting-edge practices.
- Amplifies brand engagement by actively interacting with influencer content and strengthening community ties.
- Manages a comprehensive influencer database, documenting contacts, collaborations, and gifting history.
Influencer Marketing Intern
Congo Brands
04.2023 - 07.2023
- Managed social media platforms for Prime Hydration, Alani Nutrition, and 3D Energy.
- Assisted in the selection of influencers for targeted product gifting campaigns.
- Gained expertise in using major platforms such as Meta, Tribe, and Excel.
- Ensured completeness of influencer content tracking in database on a weekly basis.
Student Brand Ambassador
Alani Nu
01.2022 - 05.2023
- Planned and executed creative sampling opportunities monthly + host one large-scale sampling event per semester.
- Increased brand awareness through event marketing,
demonstrations, sales, and brand promotion.
Director of Philanthropy and Community Service
Kappa Delta Sorority
01.2022 - 01.2023
- Planned the Shamrock 5k, a city-wide event hosted annually to raise $23,000 for Prevent Child Abuse America and Olive Crest San Diego.
- Coordinated Girl Scout events for troops to earn badges with sorority members.
- Organized community service opportunities for members.
- Lead the philanthropy committee.
Mission Delivery Intern
Make-A-Wish
09.2022 - 12.2022
- Made phone calls and emails to share updates and communicated with wish families, medical providers, and volunteers.
- Researched cost-effective options for delivering wishes.
- Supported with mailing and drafted itineraries.
- Updated digital records of wish children and volunteers.
- Documented all interactions on various Microsoft platforms and Raiser’s Edge.
Education
Bachelor of Arts - Communication, Digital And Social Media Studies
San Diego State University
San Diego, CA05.2023
TECHNOLOGY PROFICIENCIES
- Microsoft Office Suite
- Google Apps
- Adobe Photoshop
- Meta
- Tribe
- Monday
- Adobe Fireworks
- Adobe Illustrator
Timeline
Influencer Marketing Coordinator
PRIME Hydration
07.2023 - Current
Influencer Marketing Intern
Congo Brands
04.2023 - 07.2023
Mission Delivery Intern
Make-A-Wish
09.2022 - 12.2022
Director of Philanthropy and Community Service
Kappa Delta Sorority
01.2022 - 01.2023
Student Brand Ambassador
Alani Nu
01.2022 - 05.2023
Bachelor of Arts - Communication, Digital And Social Media Studies
San Diego State University
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