Parker Darby
New York
Summary
Results-driven Marketing Specialist with a proven track record in executing successful influencer campaigns that drive organic engagement. Expert in coordinating cross-functional projects and utilizing analytics to inform strategy and enhance brand presence in competitive markets.
Overview
3
3
years of professional experience
Work History
Influencer Marketing Coordinator
Tarte Cosmetics
New York
06.2025 - Current
- Execute influencer marketing, PR, and creator gifting initiatives across traditional mailers, experiential activations, affiliate campaigns, and product seeding for 5+ monthly campaigns.
- Curate influencer and creator lists for PR mailers, affiliate initiatives, and organic partnerships by identifying emerging talent, culturally relevant communities, and brand aligned creators across beauty, lifestyle, and entertainment.
- Conceptualized and executed culturally driven campaigns, including a tarte x FINNSUL BookTok mailer, by blending creator strategy, trend forecasting, and community led storytelling to drive organic creator engagement and online brand conversation.
- Supported affiliate and creator commerce initiatives across ShopMy, LTK, and TikTok Shop through influencer recruitment, product seeding, and performance reporting to enhance creator engagement.
- Managed PR mailer logistics, overseeing creative messaging, packaging production, vendor coordination, product assortment, warehouse fulfillment, and custom branded collateral to ensure timely and effective campaign execution.
- Supported global influencer activations and experiential events, including 3 #trippinwithtarte trips and 10+ events, by managing creator communication, guest lists, room drops, partnership gifting, and onsite logistics.
- Built and maintained creator relationships through personalized gifting, in-office experiences, and organic partnerships to foster long-term collaboration and brand loyalty.
- Contribute to cross functional creative initiatives including UGC content creation, branded merchandise development from ideation through production, and PR support for founder led wellness brand FINNSUL.
Sales Associate
Grace Loves Lace
Los Angeles
02.2025 - 06.2025
- Drive high-value sales through strategic client engagement, consistently exceeding individual revenue targets and contributing to overall team performance.
- Managed customer lifecycle from lead generation and appointment setting to post-purchase follow up, leveraging CRM tools and client data to build long-term relationships.
- Represent the brand in a front-facing role, maintaining premium showroom standards, executing product launches, and supporting operational workflows across inventory and sales tracking platforms including NetSuite and Google Suite.
PR & Events Intern
e.l.f. Cosmetics
Los Angeles
06.2024 - 01.2025
- Coordinated product gifting and influencer activations to align with marketing objectives.
- Organized PR outreach lists and internal tracking systems, enhancing event logistics and post-campaign follow-up.
- Coordinated branded materials and event collateral, supporting successful PR campaigns.
Social Media Manager
Playboy Inc
Los Angeles
09.2023 - 06.2024
- Developed engaging content for social media platforms to strengthen brand presence.
- Created engaging content for social media platforms, enhancing brand visibility and audience engagement.
- Coordinated TikTok Live initiatives with 500+ creators, managing timelines and creative direction.
- Managed content approvals, analyzed performance metrics, and facilitated community management across multiple platforms.
- Supported brand positioning by developing digital campaign assets and executing paid media initiatives.
Education
Bachelor of Arts - Entrepreneurship, Marketing Focus
Loyola Marymount University
Los Angeles05-2025
Skills
- Influencer marketing
- Campaign execution
- PR strategy development
- Brand alignment
- Relationship building
- Creative thinking
- Effective communication
- Visual storytelling
- Multitasking Abilities
Platforms & Tools
Dash Hudson, CreatorIQ, Lefty, Tribe Dynamics, Airtable, Metabase, TikTok Creator Marketplace, TikTok Shop Seller Center, ShopMy, LTK, Meta Ads Manager, Google Analytics, Canva, Bitly, Oracle NetSuite, Microsoft Office Suite, Google Workspace, ChatGPT, Claude, Gemini
Timeline
Influencer Marketing Coordinator
Tarte Cosmetics
06.2025 - Current
Sales Associate
Grace Loves Lace
02.2025 - 06.2025
PR & Events Intern
e.l.f. Cosmetics
06.2024 - 01.2025
Social Media Manager
Playboy Inc
09.2023 - 06.2024
Bachelor of Arts - Entrepreneurship, Marketing Focus
Loyola Marymount University