Miranda Corral
New York
Summary
Dynamic public relations professional with a strong background in leading communications and influencer marketing initiatives. Proven track record of developing and executing successful campaigns that significantly enhance brand visibility and engagement. Exceptional communication and organizational skills foster effective team collaboration, driving impactful results in fast-paced environments. Committed to leveraging strategic insights to elevate brand narratives and connect authentically with target audiences.
Overview
4
4
years of professional experience
Work History
Influencer Marketing & Press Coordinator
Kohl’s
New York, New York
08.2025 - Current
- Manage the NYC showroom and quarterly press events, overseeing PR agency coordination, guest lists, invitations, and end-to-end creative development for graphics, fabrication, and experiential production, supporting a 43% increase in media attendance YoY and a 21% increase in post-event coverage.
- Quantified and optimized influencer partnerships, gifting, contracts, and product seeding programs to ensure alignment with campaign objectives, audience targeting, and brand goals.
- Spearheaded a platform testing initiative for Substack as an emerging influencer channel, securing internal buy-in from leadership to activate the program and demonstrating strong performance outcomes, including 824% above-benchmark story viewership alongside high engagement and click-through performance.
- Support planning and execution of experiential campaigns and influencer activations across emerging and established platforms, including YouTube and TikTok, spanning both always-on content and high-impact seasonal tentpoles such as holiday, back-to-school, fall style moments, brand anniversary multi-city tours, and TV reunion activations, driving measurable engagement growth and cross-channel campaign integration.
- Track, analyze, and report on influencer reach (e.g., impressions, follower count), engagement (e.g., likes, comments, shares), and social performance (e.g., click-through rates, conversion rates), translating insights into actionable recommendations that improve future campaign strategy.
- Collaborate cross-functionally with social, creative, experiential, merchandising, trend, stylist, and seasonal teams to ensure integrated messaging across earned, owned, and paid channels, improving overall campaign cohesion and performance.
- Managed vendor contracting, fulfillment logistics, and timeline execution across hundreds of influencer activations annually and 5+ press events per year, spanning both seasonal and always-on programming, improving operational efficiency and execution consistency across programs.
Senior Account Executive
BerlinRosen
New York, New York
05.2025 - 08.2025
- Served as client lead across 10 clients for day-to-day client communications
- Drafted and edited client-facing materials such as press releases, op-eds, media pitches, and social content, adapting messaging for diverse audiences and evolving circumstances.
- Co-led the initiation of an in-house influencer initiative across luxury, hospitality, lifestyle, and consumer accounts, executing campaigns from strategy through launch.
- Coordinated agency and cross-functional partners, and maintained project timelines and deliverables across multiple accounts
- Achieved a 15% increase in client retention in Q3 2023 by implementing proactive communication strategies and making data-driven campaign adjustments.
- Drove internal leadership initiatives including intern program management, hiring support, business development research, and participation in firmwide committees, resulting in a 12% increase in intern retention and the successful onboarding of 7 new hires.
- Built and maintained relationships with media, industry stakeholders, and content partners to enhance client visibility and secure media placements.
Assistant Account Executive, Corporate
5W Public Relations
New York, New York
06.2023 - 11.2024
- Supported lifestyle, fashion, retail, and consumer clients with strategic programs, and earned media efforts, securing features in New York Times, Wall Street Journal, Fast Company, Bloomberg, Time Magazine, alongside consumer-facing outlets including Cosmopolitan, Elle, InStyle, The Cut
- Drafted press releases, media materials, and targeted pitches that secured coverage in top-tier lifestyle and consumer publications.
- Managed daily client communications, coordinated reporting, and tracked media performance and campaign results.
- Maintained strong relationships with editors, media contacts, and external partners to support brand visibility and storytelling efforts.
- Supported coordination across departments and helped onboard and mentor junior team members.
Account Coordinator, Corporate
5W Public Relations
New York, New York
05.2022 - 07.2023
- Supported lifestyle, fashion, retail, and consumer clients with strategic programs, and earned media efforts, securing features in New York Times, Wall Street Journal, Fast Company, Bloomberg, Time Magazine, alongside consumer-facing outlets including Cosmopolitan, Elle, InStyle, The Cut
- Drafted press releases, media materials, and targeted pitches that secured coverage in top-tier lifestyle and consumer publications.
- Managed daily client communications, coordinated reporting, and tracked media performance and campaign results.
- Maintained strong relationships with editors, media contacts, and external partners to support brand visibility and storytelling efforts.
- Supported coordination across departments and helped onboard and mentor junior team members.
Education
BA - Public Policy
Duke University
Durham, NC05-2022
Skills
- Sprout Social
- Sprinklr
- Khoros
- HootSuite
- Brandwatch
- Affable
- LoudCrowd
- Microsoft PowerPoint
- Microsoft Word
- Microsoft Excel
- Influencer marketing
- Editorial calendar management
- Blogging
Languages
English
Native or Bilingual
Timeline
Influencer Marketing & Press Coordinator
Kohl’s
08.2025 - Current
Senior Account Executive
BerlinRosen
05.2025 - 08.2025
Assistant Account Executive, Corporate
5W Public Relations
06.2023 - 11.2024
Account Coordinator, Corporate
5W Public Relations
05.2022 - 07.2023
BA - Public Policy
Duke University