Kaley Spalding
Louisville,KY
Summary
Proactive and achievement-oriented Field Marketing Coordinator with special emphasis in social media management, sponsorship execution and event coordination. Effectively increasing social media reach and brand awareness. Articulate communicator, creative thinker and organized worker.
Overview
5
5
years of professional experience
Work History
Field Marketing Coordinator
Dan-O’s Seasoning
Louisville , KY
06.2023 - Current
- Managed the distribution of promotional materials across multiple channels.
- Assisted in the development of brand awareness initiatives such as trade shows, conferences, and events.
- Obtained sponsorships, trade events, and retail marketing programs in alignment with the company's marketing objectives and strategies.
- Collaborated with the event logistics team to coordinate event details, including venue selection, booth setup, materials, and logistics.
- Monitored and evaluated the success of marketing initiatives, providing actionable insights and recommendations for improvement.
- Collaborated with my team to ensure effective execution of marketing campaigns.
Social Media Coordinator
Dan-O’s Seasoning
Louisville, KY
05.2022 - 06.2023
- Managed the daily operations of the brands Facebook, TikTok and Pinterest platforms.
- Researched current trends in the industry to identify opportunities for growth through new social media channels.
- Identified potential partners or sponsorships to increase visibility and reach on social networks.
- Organized online events such as webinars, contests, giveaways., to engage users organically.
- Scheduled all posts and crafted captions that aligns with strategy.
- Responded to comments as necessary via each platform directly through social media tools (Spout Social).
- Mastered in Sprout Social to maximize views across social platforms.
- Provided strategy decks based on analytical thinking.
Social Media & Marketing Administrator
Dan-O’s Seasoning
Louisville, KY
08.2021 - 05.2022
- Developed, implemented, and managed the company's social media strategies and online marketing campaigns.
- Created engaging content, analyzed performance metrics to increase brand awareness and drive traffic to the website.
- Coordinated trade shows and events to promote products or services.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Built relationships with industry influencers to increase brand awareness and engagement.
- Managed event logistics and operations.
- Brainstormed and implemented creative event concepts and themes.
- Developed and monitored targeted market plans to achieve marketing objectives.
Promotions Assistant
IHeart Media
03.2019 - 05.2021
- Played a key role in event coordination, execution, and social media presence.
- Developed and executed strategic marketing campaigns for events across multiple social media platforms, including Instagram, Facebook, and Twitter.
- Played a key role in the efficient setup and teardown of event equipment while maintaining direct communication with venue promoters.
- Successfully planned and executed promotional events to enhance brand visibility.
- Actively participated in various events to effectively promote and represent the company.
- Compiled and managed weekly promotion schedules for distribution to on-air talent and producers.
Education
BA - Integrated Strategic Communications, Psychology
University of Kentucky
2021
Skills
- Social Media Management
- Event Coordination
- Social Media Engagement
- Sprout Social
- Social Media Campaigns
- Marketing Analytics
- Sponsorship Development
- Creativity and Adaptability
- Web Analytics
- Brand Management
Affiliations
- Chi Omega Sorority - Marketing Director
Timeline
Field Marketing Coordinator
Dan-O’s Seasoning
06.2023 - Current
Social Media Coordinator
Dan-O’s Seasoning
05.2022 - 06.2023
Social Media & Marketing Administrator
Dan-O’s Seasoning
08.2021 - 05.2022
Promotions Assistant
IHeart Media
03.2019 - 05.2021
BA - Integrated Strategic Communications, Psychology
University of Kentucky
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