Sara Jenkins
Kutztown,PA
Summary
High-performing Social Media Specialist and student with solid experience in networking, marketing, and social media management. Adept in creating and implementing effective communication strategies. Collaborative and committed to nurturing relationships with stakeholders, media, and clients.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Social Media Manager
Kevin Dellicker for Congress
12.2023 - Current
- Manage Instagram, Facebook, and Twitter accounts for Kevin Dellicker for Congress
- Responsibilities include content creation, post design, schedule management, and data analysis
- Designed and implemented social media strategies to align with campaign goals.
- Monitored online presence to engage with users and strengthen relationship with voters.
Social Media Specialist
The Social Station
09.2022 - Current
- Manage Instagram, Facebook, and Twitter accounts for over 70 hotels across the US and Canada
- Curate media libraries with photography from Dropbox, national brand profiles, and consumers (UGC)
- Implement campaigns for Hilton Hotels, Marriott Hotels, Pacifica Hotels, World of Hyatt Hotels, and more
- Craft captions for different hotels and restaurants, adjusting copy to fit a brand's voice and style
- Research local events, businesses, sports organizations, and major festivals to push booking sales
Stream & Reviews Specialist
The Social Station
09.2021 - 08.2022
- Responded to reviews, social media comments, and direct messages on behalf of clients
- Crisis management and response drafting for negative PR situations
Seller
Curtsy
10.2020 - Current
- Sell clothing and accessories on the Curtsy platform
- Photograph, list items, write descriptions, print shipping labels, market items, customer service, and manage USPS pickups
Sales Associate
Kohl's
11.2020 - 07.2021
- Maintain knowledge of promotions, credit card policies, sales techniques, and P.O.S operation guidelines.
- Customer-facing role
Education
Bachelor of Science - Marketing
Kutztown University of Pennsylvania
05.2024
Skills
- Social Media Copywriting
- Audience Analysis
- Campaign Management
- SEO Optimization
- Brand Promotion
- Digital Media
- Community Engagement
- Photography and Videography
- Market Research
- Content Creation
- Online Reputation Monitoring
- Adobe Creative Suite
Certification
- Hootsuite Platform Certification
- Social Media Marketing Certification
- Introduction to R
- Intermediate R
- Understanding Data Visualization
- Introduction to the Tidyverse
- Data Manipulation with dplyr
- Email Marketing Certified
- SEO Certified
Organizations
- American Advertising Federation
- American Marketing Association
- Beta Gamma Sigma
- National Society of Leadership and Success
Timeline
Social Media Manager
Kevin Dellicker for Congress
12.2023 - Current
Social Media Specialist
The Social Station
09.2022 - Current
Stream & Reviews Specialist
The Social Station
09.2021 - 08.2022
Sales Associate
Kohl's
11.2020 - 07.2021
Seller
Curtsy
10.2020 - Current
Bachelor of Science - Marketing
Kutztown University of Pennsylvania
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