Summary
Overview
Work History
Education
Skills
Timeline
Generic

SARA LITTLEFIELD

Cushing

Summary

Strategic communications leader with 15+ years of experience translating complex ideas into clear, compelling messages that drive engagement, brand loyalty, and action. Adept at leading cross-functional initiatives, crafting high-impact campaigns, and building communication infrastructure that scales. Proven ability to guide internal and external communications through change, crisis, growth, and innovation - especially in healthcare, technology, and customer-facing industries.

Overview

23
23
years of professional experience

Work History

Senior Customer Communications Manager

Amwell
11.2022 - Current
  • Own end-to-end customer communications strategy across Amwell’s enterprise telehealth solutions, including product releases, incident notifications, NPS outreach, and strategic initiatives.
  • Serve as a trusted partner to Product, Customer Success, and Marketing teams—ensuring clear, brand-aligned messaging that drives adoption and strengthens customer relationships.
  • Lead launch and engagement growth of the Amwell Customer Community, resulting in increased registration, self-service usage, and community engagement.
  • Developed scalable toolkits, templates, and enablement materials to streamline communications and reduce lift across customer-facing teams.
  • Translate complex technical changes into customer-friendly messaging for healthcare systems, payers, and provider organizations.
  • Drive internal alignment through talking points, CSM guides, and campaign enablement materials.
  • Co-led Amwell’s Gainsight GameChanger Dream Team award-winning initiative to transform customer success at scale.

Partner & Product Marketing Manager

SilverCloud by Amwell
06.2021 - 11.2022
  • Managed global partner enablement and engagement strategies for a digital mental health platform, supporting adoption across health systems, payers, and employers.
  • Delivered multi-channel programs for partners and customers from strategy through execution, collaborating cross-functionally to ensure alignment and results.

Customer Engagement & Communications Manager

athenahealth
10.2018 - 06.2021
  • Created proactive and responsive customer communications, including during crises, platform changes, and product rollouts.
  • Supported internal enablement with training guides, stakeholder messaging, and branded collateral.
  • Partnered with cross-functional teams to drive customer adoption and engagement.

Senior Associate, Hospital Clinical Performance & Optimization

athenahealth
10.2015 - 10.2018
  • Designed client-facing content, training, and communications to support product adoption and optimization.
  • Maintained strong customer relationships through thoughtful solution design and clear, helpful documentation.

Customer Support Analyst / Senior Analyst

athenahealth
12.2014 - 10.2015
  • Delivered frontline support across multiple clinical and financial product lines.
  • Resolved complex technical and process issues with empathy, clarity, and efficiency.

Guest Services Manager

Fireside Inn & Suites – Lafayette Hotels
04.2002 - 12.2014
  • Led daily operations and communication strategies for a high-volume hospitality business.
  • Managed press materials, SOP development, customer support, and event planning for tours, weddings, and conferences.
  • Oversaw HR tasks, employee training, billing, payroll, and reconciliation.

Education

Ph.D. - English & Early American Poetry

Boston College
01.2015

M.A. - Early American Poetry

Boston College
01.2002

B.A. - English, Creative Writing, Women’s Studies, Journalism

University of Maine at Machias
01.2001

Skills

  • Copywriting & Editorial Strategy
  • Team Leadership & Mentorship
  • Gainsight Journey Orchestrator
  • Salesforce
  • Campaign Planning & Analytics
  • Empathy-Driven Messaging
  • Event & Community Engagement
  • Content development
  • Crisis management
  • Campaign coordination
  • Internal communications

Timeline

Senior Customer Communications Manager

Amwell
11.2022 - Current

Partner & Product Marketing Manager

SilverCloud by Amwell
06.2021 - 11.2022

Customer Engagement & Communications Manager

athenahealth
10.2018 - 06.2021

Senior Associate, Hospital Clinical Performance & Optimization

athenahealth
10.2015 - 10.2018

Customer Support Analyst / Senior Analyst

athenahealth
12.2014 - 10.2015

Guest Services Manager

Fireside Inn & Suites – Lafayette Hotels
04.2002 - 12.2014

M.A. - Early American Poetry

Boston College

B.A. - English, Creative Writing, Women’s Studies, Journalism

University of Maine at Machias

Ph.D. - English & Early American Poetry

Boston College

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