Sara Mangette
Galloway,OH
Summary
Qualified Marketing Manager with proven track record of driving successful campaigns and brand growth. Demonstrated ability to lead cross-functional teams and implement strategic marketing initiatives. Adept at leveraging market analysis and consumer insights to optimize product positioning and drive sales.
Overview
14
14
years of professional experience
Work History
Marketing Manager, Email and SMS
Cosabella
Miami, FL (Remote)
10.2022 - 02.2026
- Top performing digital channel with +36% revenue earned.
- Top channel growth in 2023.
- Proficient in email service platforms including Salesforce, Iterable, Bloomreach, and Klaviyo.
- Pull daily reports to analyze email data, and segmented target audiences for effective campaign performance based on findings.
- Present a weekly overview of market performance with our leads.
- Improved the welcome journey to increase customer engagement and brand awareness.
- Developed marketing strategies based on corporate objectives and market trends.
- Monitored the performance of email campaigns using reporting tools such as Google Analytics, Shopify, and Klaviyo.
- Led customer survey initiatives, synthesizing findings and presenting actionable insights to senior stakeholders.
- Collaborate with the Design and Content team to create visually appealing emails.
- Implemented automation strategies, such as pre-lapsed/lapsed and abandon cart, to improve customer retention rate.
- Worked closely with cross-functional teams on product launches, special promotions, seasonal offers, and other initiatives.
- Analyzed data to identify trends in consumer behavior and develop targeted marketing plans accordingly.
- Managed list hygiene activities, including unsubscribe requests, bounces, and marketability.
- Identified opportunities to grow subscriber base via social media channels or other methods.
- Integrated a prospecting customer journey to entice the customer to make their first purchase.
- Generated insights-driven reports tracking revenue and email performance metrics such as delivery, open, and click-through rates
- Built and managed a competitor report to review other email strategies and identified areas of improvement.
- Performed quality assurance checks on HTML code prior to sending out emails.
- Generated ideas for new campaigns based on customer insights gathered from previous campaigns, and A/B testing.
- Executed B2B email initiatives to support product launches and business objectives.
- Expanded personnel skill sets by mentoring marketing team both individually and in groups.
- Increased SMS list growth and sustainability.
- Managed the SMS strategy with campaigns and flows for a 360 brand experience and drove additional revenue during promotions and product launches in Attentive.
- Support the loyalty program with acquisition email campaigns and SMS.
- Managed direct mail campaigns in Post Pilot from conception to completion, including list procurement and segmentation, creative design, print production, and mailing services.
- Worked closely with internal departments to ensure successful implementation of direct mail initiatives.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Senior Analyst
Victoria's Secret PINK
Reynoldsburg, OH
04.2021 - 10.2022
- Identified improvement opportunities to effectively meet customer and business needs.
- Troubleshot and resolved problems with programs and systems.
- Tested newly installed programs and applications to validate operability.
- Trained end-users in best practices to minimize errors and protect key data.
- Integrated new technologies to meet area requirements.
- Reviewed and assessed networks to determine areas for improvement.
- Created reports detailing findings and recommendations.
- Developed brand identity with distinctive graphic style and tone for company communications.
- Created and delivered sales-driven programs and promotions to meet team objectives.
- Improved staff productivity through training, new product development and implementation of developer tools.
- Worked closely with team members to deliver project requirements, develop solutions and meet deadlines.
- Juggled multiple projects and tasks to ensure high quality and timely delivery.
- Collaborated with company executives and division managers to identify future project opportunities, evaluating and recommending according to feasibility and profitability.
- Managed over 30 special projects, guiding departmental leadership to achieving specified objectives and completing projects under budget.
- Lead of email personalization efforts
Analyst
Victoria's Secret
Reynoldsburg, OH
08.2017 - 04.2021
- Collaborate with colleagues to discuss market information and strategies
- Conduct market research to learn of current trends, click rates, and to perform sales activities accordingly through A/B testing and creative tests
- Effectively communicate with other associates and leadership to ensure email strategy and changes are executed to expectation
- Facilitate the implementation of the matrix tool by communicating objectives across vendors, teams, and departments, assigning multi-phase activities to appropriate personnel and coordinating time lines to ensure successful launch
- The matrix tool is a functional document that significantly decreases the build time of emails, which in-turn, reduces billed hours by the vendor
- Saved 400k of the marketing budget
- Apply my expertise of HTML and Adobe to assist with edits to meet tight deployment deadlines
- Development of personalization and tailor-made email content that provide customers with a unique experience
- Create on-boarding material and train new hires
- Manage the project insights with vendors and affiliated third party
- Build dynamic content that allows specialized content to populate for a select group of customers
- Pull weekly reporting to gain email insights and share with supporting business units.
Traffic Coordinator
Victoria's Secret International
Columbus, Ohio
05.2014 - 08.2017
- Coordinated with internal business divisions, Franchise partners and local vendors to guarantee on time, cost-effective delivery of all marketing materials
- Assigned tasks to associates, staffed projects, tracked progress and updated managers, partners and clients as necessary
- Worked closely with franchise and wholly owned partners to identify their needs and challenges and provide solutions-oriented campaign themes
- Hosted an educational seminar on brand awareness and corporate process
- Reviewed and edited promotion material to guarantee high content quality
- Devised email strategies, Front-of-store promotional execution, and owned the weekly communications to present in marketing meetings
- Approved social media content and email (Social paid, Social Organic, Dark Posts, Banners, and Landing Pages,)
- Managed project deadlines and monitored milestones through completion stage
- Responsible for archiving yearly floor set materials and developing methods to easily search content
- Created and managed 2D & 3D marketing distribution lists for floor set and holiday materials
- Simplified the production process by creating datasheets and pivot tables for our third-party vendor to leverage per floor set
- Built and managed an algorithm and macro to manage project efficiency and to drive a cost-effective process by editing redundant materials
- Ran weekly meetings to drive deadlines, supervise project completion, and evaluate the designer’s bandwidth
- Development of the brick and mortar marketing database by collecting fixture and store data to formulate in Sales Force
Director
Robert John Vineyards
Columbus, Ohio
04.2012 - 01.2014
- Increased credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, articles and newsletters
- Assisted various business groups with document organization and dissemination during acquisitions
- Obtained documents, clearances, certificates and approvals from local, state and federal agencies
- (Alcohol sales) Compared agency and vendor marketing expenses against established budgets
- Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy
- Built and managed the mobile application with HTML and eventually moving to WIX
- Drove Traffic to the company Facebook page by leveraging paid social posts and pushing for visibility with key terms and interests
- Directed a successful search engine marketing campaign that utilized linking, technical and keyword research tactics
- Managed the SEO data and pulled weekly reports to analyze traffic to the eCommerce site
- Collaborated with third party vendors to produce marketing content
- Created the company website and brand collateral
- Redesigned the logo to reflect a more distinguished look and feel.
Education
MBA - Marketing And Leadership
Northcentral University
Scottsdale, AZ06.2019
Bachelor of Science - Communications in Business Technology
Ohio University
Athens, OH12.2012
Skills
- Personalization
- HTML
- Adobe Suites
- Microsoft Excel
- A/B Testing
- Loyalty
- SMS
- Direct Mail
- Salesforce Marketing Cloud
- Bloomreach
- Klaviyo
- Movable Ink
- Brand-building strategies
- Content coordination
- Vendor relations
- Digital marketing
- Marketing analytics
- Budgeting and allocation
- Social media marketing
- Customer relationship management (CRM)
- Strategic planning
- Creative direction
- Marketing campaigns
- Campaign management
- Project management
- KPI tracking
Timeline
Marketing Manager, Email and SMS
Cosabella
10.2022 - 02.2026
Senior Analyst
Victoria's Secret PINK
04.2021 - 10.2022
Analyst
Victoria's Secret
08.2017 - 04.2021
Traffic Coordinator
Victoria's Secret International
05.2014 - 08.2017
Director
Robert John Vineyards
04.2012 - 01.2014
Bachelor of Science - Communications in Business Technology
Ohio University
MBA - Marketing And Leadership
Northcentral University