Summary
Overview
Work History
Education
Skills
References
Certification
Timeline
Generic

Sara Pugh

Chesapeake,VA

Summary

Highly motivated professional with extensive experience in sales, team leadership, and client retention within the fitness industry. Successfully managed a high-volume client base, consistently exceeding key performance indicators for retention and revenue growth. Passionate about applying a results-oriented approach and strong communication skills to build valuable relationships and drive success in medical device sales. Well-versed in reviewing and analyzing competition statistics and data to foster team improvements. A quick and enthusiastic learner, passionate about applying a results-oriented approach, and strong communication skills to build valuable relationships and drive success.

Overview

3
3
years of professional experience
1
1
Certification

Work History

HEAD COACH/ GROUP FITNESS INSTRUCTOR

Orangetheory Fitness
Suffolk, VA
05.2025 - Current
  • Obtain same national certifications as well as Head Coach training and certification.
  • Responsible for maintaining leadership, mentorship and development of coaches within the studio.
  • Developed and implemented coach training curriculum for the newer coach's in training, as well as previous fitness instructors to help obtain expectations within the studio.
  • Creation and management of coaching schedule.
  • Conducted regular staff meetings for coach and sales associate performance reviews to foster an environment for continuous improvement.
  • Coached a high volume of classes, delivering motivating, high energy and safe workouts.
  • Handled different member concerns and feedback professionally, to stave for problem solutions and member satisfaction.
  • Achieved and exceeded key performance indicators for class utilization and client retention.
  • Partnered with the Studio Manager on a daily basis to oversee the daily operations and ensure studio expectations.
  • Assisted with the social media marketing as well as community outreach to drive business growth.
  • Maintained accurate employee/trainers certifications and disciplinary records.
  • Built and maintained strong relationships with members, leading to increased member retention and satisfaction.
  • Articulated complex fitness concepts and the science behind the Orangetheory workout in an understandable way to the diverse member base.
  • Coached the group trainer staff on sales and member retention strategies, leading to an increase in studio performance closing sale metrics.
  • Guided the team members to adopt new coaching techniques, resulting in a more unified and effective coaching staff.
  • Delivered an average of 15 high-energy classes per week, articulating the science and benefits of heart rate group fitness training to members, which resulted in stronger member engagement and commitment.

ASSISTANT STUDIO MANAGER

Orangetheory Fitness
Harrisonburg, VA
11.2024 - 05.2025
  • Led the sales team in achieving daily targets, providing coaching and motivation for effective sales techniques.
  • Achieved and exceeded monthly and quarterly sales quotas for memberships and lead contacts.
  • Managed all 'front house' operations, ensuring a clean, organized and welcoming environment for the members.
  • Self motivated, results-oriented, highly organized and have a passion for health and fitness.
  • Processed multiple kinds of paperwork including membership agreements, membership upgrades, membership downgrades, freezes and cancellations.
  • Analyzed daily beat numbers and actions accordingly.
  • Strong verbal and written communication, public speaking and customer service skills.
  • Conducted alongside the Studio Manager in monthly promo planning.
  • Managed Orangebook and lead sales daily and completed assignments directed towards me to ensure an organized lead system.
  • Supported the Studio Manager in conducting frequent staff meetings that helped the Sales Associate's with new information and one-on-one check ins to provide performance feedback and professional development.
  • Assisted the Studio Manager in social media posts for new events, PRs, community engagement.
  • Provided leadership and daily direction to the sales team in the absence of the Studio Manager.
  • Worked alongside the sales associate staff and Studio Manager for community coordination.
  • Helped out and went into the community to create partnerships and opportunities to grow the Orange Theory Fitness Harrisonburg Community.
  • Acted as the studio's point of contact for day-to-day issues, resolving the problems independently and escalating when it was necessary.
  • Experience with quota-bearing sales structure, lead generation and CRM software like Mindbody Online and Orangebook.
  • Work closely with studio manager identifying and cultivating business to business relationships.

CERTIFIED GROUP FITNESS INSTRUCTOR and COACH

Orangetheory Fitness
Harrisonburg, VA
05.2024 - 05.2025
  • Obtain a nationally recognized group fitness instructor certification by the American Council on Exercise, or ACE.
  • CPR and AED certified.
  • Completion of the Orangetheory Fitness Coach training program.
  • Obtain a strong knowledge and understanding of anatomy, exercise physiology, fitness principles and injury prevention.
  • Demonstrate enthusiasm, energy and a passion for fitness and the members.
  • Bringing excellent communication, interpersonal and motivational skills into the studio to effectively coach and engage members.
  • Responsible for providing a positive and effective workout experience for participants of all levels and abilities.
  • Providing progressions and regressions of exercise movements when needed.
  • Responsible for providing knowledge and education on proper fitness techniques and principles.
  • Demonstrate and explain how to perform various exercise movements, and critique form for the client to minimize injuries and improve physical fitness.
  • Monitor clients progress and adapt to the fitness program when needed.
  • Lead engaging group fitness classes, motivating clients to achieve their fitness goals.
  • Arrive early to the studio to properly set up equipment for class, ensure a clean and organized class area, and prepare music.
  • Check rower and treadmill equipment frequently for safety and functionality.
  • Prioritize participant safety by monitoring individual fitness levels and modifying equipment when needed.
  • Stay up to date on current fitness principles and trends, and educating the client on various aspects of health and wellness.
  • Lead and motivate members through the OTF workout, providing clear instructions, demoing the proper exercise form, and motivate members to push their limits while maintaining proper form and safety.
  • Obtain a deep knowledge of the OTF workout format/template, science of the five different heart rate zones, use of technology backed and science tracked training, and the different exercise machines like the treadmills, rowers, and weight floor.
  • Manage the flow of class, ensuring smooth transitions between blocks and exercises, and maintaining timing and keeping the class on proper schedule.
  • Build rapport and support with the members, learning the names and their fitness goals, and providing individualized and group attention and support.
  • Promote attendance in OTF classes and events, as well as participating in community outreach initiatives to attract new and current members.

SALES ASSOCIATE

Orangetheory Fitness
Harrisonburg, VA
08.2023 - 01.2025
  • Greeted all of the members and guests with a positive, enthusiastic and welcoming atmosphere.
  • Responded to member inquiries, concerns and feedback in a professional and timely manner.
  • Maintained an organized and clean front desk area to ensure a smooth check in process.
  • Assisted the members and first time guests with class bookings, account or membership changes, and payment processing.
  • Supported the Studio Manager, head coach, and fellow sales associates with day-to-day operations as well as closing and opening duties.
  • Ensured the whole studio including equipment were clean and well-maintained according to company standards.
  • Helped with lead generation and participated in cold calling to help promote sales.
  • Generated new leads through various channels, including phone calls, email outreach and community events.
  • Managed prospect and member data accurately using online systems like Mindbody Online (MBO) and Orangebook.
  • Excellent verbal and written communication that aided in problem solving, conflict resolution and strong interpersonal skills.

RECEPTIONIST

Prime IV and Hydration
Chesapeake, Virginia
05.2022 - 08.2022
  • Reserved appointments over the phone, cancelled/moved bookings, and answered any questions, comments or concerns that the customer may have.
  • Used google sheets, google mail, as well as an online booking system called Booker to ensure that all of the needs for the company was met in a proper, quick, and organized way.
  • Greeted, assisted, and communicated customers happily to ensure great customer service and satisfaction.
  • Answered a high volume of calls, emails, as well as text messages through a phone system, Ooma, between greeting customers and completing daily tasks for the company.
  • Answered any question that the customer questioned with background knowledge on the medical services given.
  • Reached out to fitness facilities to obtain possible sponsorships as well as pop ups for the company to display the products and services.
  • Set up a display at Orange Theory of the products and services provided from the company, as well as communicated with customers to further explain the business.
  • Maintained a neat and organized front area as well as keeping the building clean to ensure proper sanitation.
  • Received supplies for the company and kept the stocking room organized for the nurses.
  • Offered customers beverages at the front to prepare them for the services provided.
  • Vacuumed as well as mopped the facility at the end of the work day.
  • Handled daily payment processing for memberships, walk in appointments, as well as regular appointments.
  • Adhered to the medical policies given by the company as well as national level.

Education

Bachelor of Science - Kinesiology, Exercise Science, Pre Athletic Training Minor

James Madison University
Harrisonburg, VA
05-2025

Skills

  • Group fitness instruction
  • Team leadership
  • Client engagement
  • Sales strategies
  • Time management
  • Emergency response
  • Performance analysis
  • Media handling

References

Available upon request

Certification

  • ACE Certified Group Fitness Instructor
  • CPR/AED Certified

Timeline

HEAD COACH/ GROUP FITNESS INSTRUCTOR

Orangetheory Fitness
05.2025 - Current

ASSISTANT STUDIO MANAGER

Orangetheory Fitness
11.2024 - 05.2025

CERTIFIED GROUP FITNESS INSTRUCTOR and COACH

Orangetheory Fitness
05.2024 - 05.2025

SALES ASSOCIATE

Orangetheory Fitness
08.2023 - 01.2025

RECEPTIONIST

Prime IV and Hydration
05.2022 - 08.2022

Bachelor of Science - Kinesiology, Exercise Science, Pre Athletic Training Minor

James Madison University

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