Sara Ridlon

• Manages entire lifecycle of Commercial Systems & Marketing projects from scoping to implementation, ensuring successful program completion and customer satisfaction
• Creates and implements guidelines for evaluating program strengths and areas where improvement is required through lessons learned, best practices and resource management
• Establishes short and long-term program objectives that align with the global Commercial strategy
• Provides management oversight and operational control of assigned projects valued at 7.2 million. Portfolio includes; Salesforce.com, Marketing Cloud, Online Ordering, Marketing Programs and Customer Portal
• Responsible for effectively communicating at all levels of the program including Steering Committees, dependent programs, scrum teams and workstream leads

• Managed multiple, large-scale projects as the International Delivery lead including Sales Cloud, Service Cloud and Field Service Lightning
• Influenced and led conversations with Product Owners from the “what” to the “how” to ensure business requirements are met
• Led efforts around development, deployments, governance, and organizational alignment using agile methodology across business and IT stakeholders
• Partnered with Salesforce.com to ensure IDEXX achieves success through technology by understanding their latest technology offerings
• Implemented Salesforce.com best practices and enforced development standards
• Built a strong, collaborative team of IT Development/Salesforce.com experts

• Project Roles: Functional Lead - SMA Applications (Biogen), United Kingdom & Ireland Deployment Lead (Roche), North America Deployment Lead (Roche), Senior Business Analyst (Alcon, a Novartis Company)
• Designed and implemented global CRM strategies and roadmaps leveraging Salesforce.com and Veeva, employing industry best-practices
• Responsible for harmonizing global business processes and technology enablement for field and service
• Developed and maintained project plans, consisting of milestones, checkpoints, and deliverables
• Provided best practices and thoughtful adoption strategies to increase client understanding through training and change management
• Managed the functional components of Salesforce.com projects: developing requirements and designing prototypes, testing & training strategies
• Build and maintained strong client relationships by working cross-functionally and understanding business constraints and needs

During my four month Marketing rotation I focused on 3 key areas:

• Marketing as a Function (observing) - Understanding core marketing concepts by experiencing first hand tactics and concepts.
• Marketing Basics (learning) - On the job training of basic marketing skills. This includes the ability for analytical thinking, strategic planning, and promotional marketing.
• Integration of Skill Sets (application): Combining new skills and understanding from marketing with IT background to affect change by leading hands on projects

• Responsible for application life cycle management: project planning, design, development and support of all global Salesforce.com applications
• Assessed current sales and marketing capabilities against future objectives and formulated strategies to improve current processes
• Managed development team and ensured quality products and services were delivered on time to internal customers
• Collaborated with subject matter experts to inspect, measure and support business need
• Hands on experience in creating Salesforce.com Custom Objects, Validation Rules, Custom fields, Page layouts, Custom Tabs, Formulas and various other components as per the business requirements
• Developed and implemented Salesforce.com training and development plans for all End Users

• Internal Salesforce.com and EngageB2B technical resource
• Analyzed business requirements and monitored market trends
• Lead multiple project work streams inclusive of requirements gathering, design, application testing, training preparation and deployment execution
• Managed all aspects of Salesforce.com Sales Cloud
• Supported corporate marketing through global campaigns and win/lost analysis Aligned closely with demand generation team to drive upsell and renewals
• Managed all luncheon events to drive and promote sales Influenced business cases for change initiatives through effective consensus-building