Sara Moser
Capistrano Beach,California
Summary
Dynamic and results-driven CPG marketing professional with 10+ years of experience in developing and executing innovative marketing strategies that drive brand growth and market share expansion. A collaborative leader with strong communication and negotiation skills, adept at building and nurturing relationships with key stakeholders, vendors, and agency partners.
Overview
9
9
years of professional experience
Work History
Divisional Field Marketing Manager West: Contract
Recover 180
09.2023 - 05.2024
- Developed and implemented comprehensive marketing strategies tailored to specific geographic regions, increasing sales within targeted territories.
- Conducted in-depth market analysis to identify customer needs, preferences, and competitive landscapes, driving informed decision-making and market segmentation strategies.
- Established and nurtured strategic partnerships with local organizations, businesses, and influencers, expanding brand reach and market presence.
- Managed 50 + part-time employees to create lead generation through targeted local events and trade shows.
Field Operations Manager
Meati Foods
10.2022 - 06.2023
- Developed and executed comprehensive field marketing strategies to support sales objectives, resulting in a 20% increase in lead generation and a 15% improvement in customer acquisition
- Oversaw the planning and execution of regional marketing events, including trade shows, conferences, and sponsorships, ensuring seamless coordination and maximizing brand visibility
- Collaborated cross-functionally with sales, product management, and creative teams to develop compelling marketing materials, presentations, and collateral tailored to specific market segments.
United States Field Marketing Manager
Beyond Meat
09.2019 - 07.2022
- Led a national team of field marketing managers and coordinators to execute integrated marketing campaigns across multiple regions
- Developed and implemented strategic marketing plans aligned with corporate objectives, ensuring messaging and brand positioning consistency
- Oversaw budget allocation and resource management to maximize ROI and achieve KPIs within target markets
- Fostered partnerships with external vendors, agencies, and industry associations to enhance brand visibility and amplify marketing efforts.
Regional Field Marketing Manager
Brew Dr. Kombucha
10.2018 - 09.2019
- Developed and executed comprehensive regional marketing plans to support sales objectives and brand initiatives
- Managed a team of marketing specialists to implement local marketing activities, including events, promotions, and sponsorships
- Analyzed market trends and competitor activity to identify opportunities for growth and differentiation
- Collaborated with cross-functional teams to ensure alignment between marketing strategies and business objectives
- Tracked and reported on key performance metrics to measure the effectiveness of marketing campaigns and initiatives.
West Coast Regional Field Marketing Manager
ZICO Beverages
04.2015 - 10.2018
- Promoted four times throughout the three years of employment
- Executed ZICO's national marketing plans to encourage consumer trial and brand loyalty
- Managed 250+ event activations, 100+ taste samplings, and key market influencer relationships
- Hired, trained, and managed 20+ brand ambassadors.
Education
Bachelor of Arts -
University of Alabama
Tuscaloosa, AL01.2010
Skills
- Field Marketing Management
- Sales
- Brand Management
- Creativity
Timeline
Divisional Field Marketing Manager West: Contract
Recover 180
09.2023 - 05.2024
Field Operations Manager
Meati Foods
10.2022 - 06.2023
United States Field Marketing Manager
Beyond Meat
09.2019 - 07.2022
Regional Field Marketing Manager
Brew Dr. Kombucha
10.2018 - 09.2019
West Coast Regional Field Marketing Manager
ZICO Beverages
04.2015 - 10.2018
Bachelor of Arts -
University of Alabama
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