Sara Moser
Capistrano Beach,California
Summary
Dynamic and results-driven CPG marketing professional with 10+ years of experience in developing and executing innovative marketing strategies that drive brand growth and market share expansion. A collaborative leader with strong communication and negotiation skills, adept at building and nurturing relationships with key stakeholders, vendors, and agency partners.
Overview
9
9
years of professional experience
Work History
Divisional Field Marketing Manager West: Contract
Recover 180
Remote
09.2023 - 05.2024
- Developed and implemented comprehensive marketing strategies tailored to specific geographic regions, increasing sales within targeted territories.
- Conducted in-depth market analysis to identify customer needs, preferences, and competitive landscapes, driving informed decision-making and market segmentation strategies.
- Established and nurtured strategic partnerships with local organizations, businesses, and influencers, expanding brand reach and market presence.
- Managed 50 + part-time employees to create lead generation through targeted local events and trade shows.
Field Operations Manager
Meati Foods
Remote
10.2022 - 06.2023
- Developed and executed comprehensive field marketing strategies to support sales objectives, resulting in a 20% increase in lead generation and a 15% improvement in customer acquisition
- Oversaw the planning and execution of regional marketing events, including trade shows, conferences, and sponsorships, ensuring seamless coordination and maximizing brand visibility
- Collaborated cross-functionally with sales, product management, and creative teams to develop compelling marketing materials, presentations, and collateral tailored to specific market segments.
United States Field Marketing Manager
Beyond Meat
Los Angeles, CA
09.2019 - 07.2022
- Led a national team of field marketing managers and coordinators to execute integrated marketing campaigns across multiple regions
- Developed and implemented strategic marketing plans aligned with corporate objectives, ensuring messaging and brand positioning consistency
- Oversaw budget allocation and resource management to maximize ROI and achieve KPIs within target markets
- Fostered partnerships with external vendors, agencies, and industry associations to enhance brand visibility and amplify marketing efforts.
Regional Field Marketing Manager
Brew Dr. Kombucha
Portland, OR
10.2018 - 09.2019
- Developed and executed comprehensive regional marketing plans to support sales objectives and brand initiatives
- Managed a team of marketing specialists to implement local marketing activities, including events, promotions, and sponsorships
- Analyzed market trends and competitor activity to identify opportunities for growth and differentiation
- Collaborated with cross-functional teams to ensure alignment between marketing strategies and business objectives
- Tracked and reported on key performance metrics to measure the effectiveness of marketing campaigns and initiatives.
West Coast Regional Field Marketing Manager
ZICO Beverages
Los Angeles, CA
04.2015 - 10.2018
- Promoted four times throughout the three years of employment
- Executed ZICO's national marketing plans to encourage consumer trial and brand loyalty
- Managed 250+ event activations, 100+ taste samplings, and key market influencer relationships
- Hired, trained, and managed 20+ brand ambassadors.
Education
Bachelor of Arts -
University of Alabama
Tuscaloosa, AL01.2010
Skills
- Field Marketing Management
- Sales
- Brand Management
- Creativity
Timeline
Divisional Field Marketing Manager West: Contract
Recover 180
09.2023 - 05.2024
Field Operations Manager
Meati Foods
10.2022 - 06.2023
United States Field Marketing Manager
Beyond Meat
09.2019 - 07.2022
Regional Field Marketing Manager
Brew Dr. Kombucha
10.2018 - 09.2019
West Coast Regional Field Marketing Manager
ZICO Beverages
04.2015 - 10.2018
Bachelor of Arts -
University of Alabama