Sarah Briscoe
Minneapolis,MN
Summary
Experienced and versatile senior executive with a strong background in sales, global operations, and personnel management. Proven ability to seamlessly transition into various roles and deliver impactful results quickly. Dedicated to optimizing operational efficiency and driving employee motivation, achieving significant improvements in both top-line and bottom-line performance.
Overview
25
25
years of professional experience
Work History
SVP Global Research Operations
Sago (Formerly Schlesinger Group)
02.2021 - Current
- Full responsibility for Sago's global market research operations (brick and mortar offices in five countries)
- Reporting directly to the President of Sago
- Planning operations to meet business objectives including budgeting and managing and growing a line of business (P&L management of $30M)
- Developing, launching, and managing new services and offerings (one service surpassed revenue goals in 2023 by 148%)
- Onboarding, training, guiding, collaborating, and managing a diverse global team of 90 people from 10 countries - in a variety of roles including qualitative research, panel building/recruitment, sales, and project/product management
- Tracking service product challenges to create strategies for resolving issues and mitigating future risk
- Using industry trends and voice of consumer research to develop and implement strategies to build topline and bottom-line growth through a robust understanding of customer needs
- Collaborating with other business unit leaders (product, IT, finance, HR) to develop systems and processes including adoption of tech platforms
- Collaborating and nurturing strategic relationships with external vendors to grow partnerships - regular monitoring performance by setting and tracking KPIs
- Leading change management within the business including the development, design, and implementation of operational re-organizations.
Vice President, Program Management
Maru/Matchbox
11.2019 - 02.2021
- Led the operational side of a new business unit within Matchbox (qualitative center of excellence) for a team of seven
- Built and developed the new qual product offer including putting processes in place to both grow the business and respond to the growth in an effective and profitable way
- Implemented plans to optimize the overall offer and deliver executional excellence
- Developed and implemented programs to increase efficiency/decrease cost through improved processes and 3rd party vendor relationships
- Supported development of online quick qual offer (to supplement already existing quick turn quant and omni quick turn quant).
Director, Account and Program Management
Kantar (formerly Firefly Millward Brown)
01.2018 - 11.2019
- Developed and implemented a global program of research for Google which increased Kantar's Google revenue by over $1M in less than 1 year
- The program is still operating in 2023 and has generated more than $5M of revenue for Kantar
- Developed product strategies, road maps and requirements for research products
- Responsible for the launch and management of various digital products: concept creation, development, distribution, and go to market strategy
- Worked collaboratively with cross-functional teams to develop client relationships (Amway, HP, Google) and identified new business opportunities.
Project Manager to Director, Global Strategy and Operations
Kantar (formerly Firefly Millward Brown)
01.2000 - 01.2018
- Created and managed a program to increase partnership between firefly offices – ultimately saving the company over $20M during my time in this role
- Built global network of partners to increase breadth of qualitative capabilities
- Founding member of Global Steering Committee that set strategic objectives for the global organization (a $100+ million multinational organization)
- Executed strategies and day-to-day operations to increase brand awareness, customer acquisition, and retention
- Identified and created joint venture programs with 3rd parties across the globe to maximize the effectiveness of our offer
- Served as the main point of client contact throughout the research process (from study design through deliverables) while managing the execution of the qualitative projects
- Managed multiple active projects for Fortune 500 clients such as Pfizer, RB, Marriott, Jim Beam, and Unilever
- Onboarded and trained new members of the project management team
- Provided consultation on the nuances of multicultural research for new business development and active projects
- Globally managed and trained team members focusing on growth plans and goals, efficiency, and effectiveness.
Education
MS in International Retail and Consumer Behavior -
Michigan State University
East Lansing12.1999
BA in French Literature -
University of Wisconsin, Milwaukee
Milwaukee, WI12.1994
Skills
- Leadership
- Market Research
- Operations
- Innovation
- Business Management
- Business Growth/Profitability
- Global Business
- Program/Product Management
- Project Management
- Consumer Insights Development
Extracurricular Activities
Gym/Physical Fitness Reading/Book Club Cooking Traveling
Languages
English
Native or Bilingual
French
Professional Working
Timeline
SVP Global Research Operations
Sago (Formerly Schlesinger Group)
02.2021 - Current
Vice President, Program Management
Maru/Matchbox
11.2019 - 02.2021
Director, Account and Program Management
Kantar (formerly Firefly Millward Brown)
01.2018 - 11.2019
Project Manager to Director, Global Strategy and Operations
Kantar (formerly Firefly Millward Brown)
01.2000 - 01.2018
MS in International Retail and Consumer Behavior -
Michigan State University
BA in French Literature -
University of Wisconsin, Milwaukee
Similar Profiles
Renee NovakRenee Novak
Qualitative Project and Field Manager at Maru Group, LLCQualitative Project and Field Manager at Maru Group, LLC
Abhishek SharmaAbhishek Sharma
SENIOR BIDDING MANAGER at Sago (Schlesinger Group)SENIOR BIDDING MANAGER at Sago (Schlesinger Group)
David GoldsbyDavid Goldsby
Market Research Associate at Sago/SchlesingerMarket Research Associate at Sago/Schlesinger