Summary
Overview
Work History
Education
Skills
Internal Communications Impact
Timeline
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Sarah Flowers

Saint Charles,MO

Summary

Executive and internal communications leader trusted by CEOs and senior executives at National Geographic, Boeing, and Spire. Deep experience building scalable employee communications strategies, executive messaging systems, and enterprise narratives that strengthen culture, align teams, and advance organizational priorities. Known for advising senior leaders through transformation, high-visibility moments, and complex organizational change while translating strategy into clear, credible communications that mobilize employees.

Overview

14
14
years of professional experience

Work History

Director & Senior Writer, Executive Communications

National Geographic Society
Washington, USA
01.2023 - Current

Strategic executive and internal communications lead supporting the CEO and senior leadership team of a global nonprofit undergoing significant organizational growth and transformation.

  • Helped shape executive and internal communications strategy during a period of significant organizational transformation, aligning leadership messaging across enterprise priorities, workforce engagement, philanthropy, and mission storytelling.
  • Lead enterprise executive communications strategy aligned to organizational priorities, workforce engagement, mission initiatives, and high-visibility leadership moments.
  • Advise the CEO and senior leadership on executive voice, organizational messaging, internal communications strategy, and enterprise narrative alignment.
  • Developed executive messaging and remarks for world leaders, board members, major donors, and global audiences during high-stakes institutional moments.
  • Write the CEO message for multiple internal newsletters tailored for both desk and deskless employees, including a weekly leadership communication achieving 88% open rates and strengthening workforce connection to strategy and mission.
  • Shape executive messaging for enterprise All-Staff meetings and organization-wide communications, aligning leadership messaging across employees and senior stakeholders.
  • Developed messaging strategy for internal employee giving campaign, contributing to 38% increase in employee giving within one year.
  • Facilitated high-visibility leadership moments including board meetings and major institutional initiatives.

Senior Writer

Boeing
St. Louis, USA
01.2021 - 01.2023

Enterprise communications advisor supporting senior leaders across a complex global aerospace organization.

  • Developed executive communications and enterprise-wide messaging aligned to corporate priorities, workforce engagement, and organizational strategy.
  • Partnered with executives to shape internal messaging that aligned with corporate priorities and enhanced workforce engagement.
  • Supported high-visibility enterprise communications initiatives that advanced strategic business pursuits and reinforced organizational priorities.
  • Produced digital content that achieved top 2% ranking in Boeing engagement metrics, driving significant audience interaction.
  • Wrote multiple employee-focused feature stories that set new intranet engagement records across Boeing’s workforce; the engagement benchmark was later confirmed to still stand.
  • Served as Deputy Editor of Innovation Quarterly, elevating enterprise thought leadership and innovation storytelling.

Manager, Brand Voice & Verbal Identity

Spire
St. Louis, USA
01.2016 - 01.2021

Primary executive communications lead during enterprise transformation and rebrand at a publicly traded energy utility serving more than 1.7 million customers.

  • Exclusive writer for the CEO, leading internal and external leadership communications.
  • Enhanced employee engagement and organizational culture through implementation of executive storytelling strategy.
  • Designed and operationalized the company’s enterprise voice framework, creating greater consistency across executive, employee, and customer communications.
  • Established and directed a Writing Center of Excellence to standardize enterprise communications and enhance leadership voice consistency.
  • Led company-wide messaging for a United Way campaign that increased employee contributions by 50%.
  • Created executive messaging for the launch of the company’s employee CSR campaign, resulting in 75% of employees volunteering within the first month.
  • Co-led strategy and led messaging development for the launch of Spire’s first digital employee app, driving 80% employee adoption within the first 10 days.

Copywriter (B2C & B2B Divisions)

Lumeris
Maryland Heights, USA
01.2013 - 01.2016
  • Led CEO communications to members for Medicare Advantage health plan expansion.
  • Collaborated with marketing leadership to establish brand voice amid organizational growth.
  • Directed messaging that increased plan enrollment 10% in a single cycle.
  • Created executive presentations and strategic talking points to support executive messaging.
  • Simplified complex healthcare policy and value-based care concepts.
  • Authored thought leadership articles placed in industry media.

Corporate Communications Coordinator

AlloSource
Denver, USA
01.2012 - 01.2013
  • Supported enterprise strategic communications planning and executive messaging.
  • Managed annual report production and leadership communications.
  • Wrote executive correspondence for the President and CEO.

Education

B.A. - Journalism, Communications

Columbia College Chicago

Skills

  • Executive Communications
  • Internal Communications Strategy & Operations
  • Change & Transformation Communications
  • Change management
  • Workforce Engagement & Culture Alignment
  • Executive Narrative & Enterprise Voice
  • Communications Systems & Content Operations

Internal Communications Impact

  • Helped shape messaging strategy for National Geographic’s enterprise employee giving campaign, contributing to a 38% increase in employee participation within one year.
  • Drove 50% increase in employee United Way contributions through company-wide internal campaign at Spire.
  • Achieved 75% employee volunteer participation in the first month of launching Spire’s CSR campaign through executive messaging and engagement strategy.
  • Co-led launch communications for Spire’s first employee mobile app, reaching 80% workforce adoption in 10 days.
  • Led executive messaging strategy for enterprise employee communications achieving 88% open rates across desk and deskless audiences.
  • Wrote employee feature stories at Boeing that set new intranet engagement records that still stand.

Timeline

Director & Senior Writer, Executive Communications

National Geographic Society
01.2023 - Current

Senior Writer

Boeing
01.2021 - 01.2023

Manager, Brand Voice & Verbal Identity

Spire
01.2016 - 01.2021

Copywriter (B2C & B2B Divisions)

Lumeris
01.2013 - 01.2016

Corporate Communications Coordinator

AlloSource
01.2012 - 01.2013

B.A. - Journalism, Communications

Columbia College Chicago
Sarah Flowers