Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Sarah Glover

Sarah Glover

San Francisco,CA

Summary

Proven leader in global industry solution marketing, leveraging extensive financial expertise and innovative content creation to drive sales and build relationships at Workday. Excelled in presenting and developing market strategies, evidenced by spearheading successful GTM programs and enhancing sales enablement. Skilled in financial management and persuasive communication, consistently achieving targets and fostering key partnerships.

Overview

37
37
years of professional experience
1
1
Certification

Work History

Global Industry Marketing Director, CMT

Workday
02.2021 - Current
  • Managed global industry marketing and messaging for three industries: Communications, Media and Entertainment, and Technology (CMT).
  • Supported and drove sales as core CMT Tiger Team member.
  • Collaborated with and developed content and enablement for GTM, Industry Strategy and Global Integrated Marketing.
  • Partnered with EMEA on marketing initiatives.
  • Developed messaging for Workday and Partner Accelerator GTM programs.
  • Drove thought leadership creation with a wide range of industry analysts.
  • Presented to key industry analysts: Gartner, Forester, and MGI
  • Created marketing and sales collateral, including videos, whitepapers, datasheets, website copy, presentations, proposal responses, and executive summaries.
  • Presented to and supported Workday Sales Academy and CMT Customer Advisory Council.
  • Spearheaded content curation, customer outreach, and overall session management to support conferences and forums including the CMT Track for the annual Workday Rising user group conference (NA & EMEA).
  • Presented at conferences, customer/prospect site visits, and Rising NA & EMEA.
  • Developed and taught public speaking curriculum for Rising speakers.
  • Managed key GSI marketing relationships.
  • Quoted frequently in customer facing marketing material.

Sr. Product Marketing Manager, OCFO and ME

Workday
01.2018 - 02.2021
  • Developed product positioning and messaging for Workday's Accounting Center.
  • Planned the marketing launch of Workday's Accounting Center and managed the implementation of the plan.
  • Served as a Revenue Management expert from a product and messaging perspective.
  • Maintained a long standing relationship with PSA SAs to understand the product's evolution.
  • Created content that articulated the benefits of Workday's Financial products to the world.
  • Collaborated with Sales and Marketing Operations as to the selling process targeted to Medium Enterprise market segments.
  • Developed, organized and lead Sales Enablement efforts for Medium Enterprise new hires.
  • Presented at various user events including Rising and SKO.

Senior Solution Consultant Financials

Workday
01.2016 - 01.2018
  • Drove sales and configured software to meet prospect's needs and delivered presentations focused on value across Financials, Procurement. Planning and PSA domains.
  • Responsible for holding discovery sessions to gather prospect's business requirements.
  • Prepared requests-for-proposal responses and responded to requirements definitions matrixes.
  • Served as a team member of cross functional revenue product champions comprised of presales, marketing, and product managers responsible for developing sales scripts, and leadings discussions on top product gaps from a sales perspective.
  • Prepared tenant builds for industry specific tenants and developed custom reports.
  • Provided training for sales organization.
  • Served as a resident expert (Pathfinder) in Planning/Budgeting/Forecasting functionality.
  • Certified on various Financial Management modules including Adaptive Planning.
  • Liaised with customers, management, and sales team to better understand customer needs and recommend appropriate solutions.

Self Employed / Writer

01.2003 - 01.2016

Raised two incredible children, volunteered at 826 Valencia to teach underprivileged children to write, wrote for NPR and published a novel.

Presales Manager

Lawson Software
08.1995 - 01.2003
  • Hired, trained and reviewed consultants in the areas of financials, procurement, Human Relations and Payroll.
  • Founded the San Francisco office of Lawson Software.
  • Managed a team of consultants in the San Francisco and Seattle offices.
  • Created and performed customized demonstrations of Lawson General Ledger, AP, AR, Property and Project Management systems.
  • Assisted executive management on sales strategy and targeted industries.
  • Reviewed the design of corporate sales training.
  • Achieved Sales Club every year.

Senior Auditor, CPA

M.R. Weiser
12.1990 - 11.1993
  • Developed the asset-based subcontracting business with Chase Manhattan Bank.
  • Planned, organized and supervised audit and review engagements for clients in manufacturing, retail and service industries.
  • Drafted financial statements for SEC and non-SEC clients.
  • Prepared Federal and State tax returns for partnerships and corporations.
  • Presented speeches to promote the Firm and the Services to Lenders programs.

Senior Consultant

Accenture
06.1987 - 12.1990
  • Performed AP, AR, billing, contract administration, systems programming, business management support and strategic planning for multiple clients including Yves St. Laurent, TRW, and The New York City Department of Finance/Division of Taxation.
  • Mentored junior consultants, helping them enhance their skills and contribute more effectively to projects.

Education

Bachelor of Science - Accounting Information Systems (Accounting And CS)

Virginia Tech
Blacksburg, VA
06.1987

Skills

  • Financial and Industry Expertise
  • Content Creation
  • Sales expertise
  • Market understanding
  • Relationship Building
  • Creative and Innovative
  • Presentation skills
  • Team Leadership
  • Staff Training and Development
  • Cross-Functional Teamwork

Certification

Certified Public Accountant

Timeline

Global Industry Marketing Director, CMT

Workday
02.2021 - Current

Sr. Product Marketing Manager, OCFO and ME

Workday
01.2018 - 02.2021

Senior Solution Consultant Financials

Workday
01.2016 - 01.2018

Self Employed / Writer

01.2003 - 01.2016

Presales Manager

Lawson Software
08.1995 - 01.2003

Senior Auditor, CPA

M.R. Weiser
12.1990 - 11.1993

Senior Consultant

Accenture
06.1987 - 12.1990

Bachelor of Science - Accounting Information Systems (Accounting And CS)

Virginia Tech
Sarah Glover