Sarah Hogan
New York,NY
Summary
Audience Development Specialist with 9 years of experience at CNBC. Proven track record of driving growth through strategic audience engagement, data-driven decision-making, and innovative content strategies. Adept at collaborating across teams to create impactful campaigns and enhance brand visibility.
Overview
10
10
years of professional experience
Work History
Audience Development Manager
CNBC
01.2018 - 01.2025
- - Spearheaded audience engagement strategies, resulting in a % growth in audience size over X years.
- - Analyzed audience behavior data to optimize content delivery and improve key performance metrics.
- - Led cross-functional teams to execute multi-platform campaigns, increasing user acquisition and retention.
- - Developed partnerships to expand audience reach and foster community engagement internally and externally.
- - Provided actionable insights to executives, influencing long-term content and monetization strategies.
Talent Development & Events Coordinator
CNBC
01.2016 - 01.2018
- - Coordinated high-profile guest outreach and event logistics for executive-level audiences.
- - Managed guest databases, ensuring up-to-date and accurate records for seamless event execution.
- - Developed creative campaigns to promote events and specials, enhancing brand visibility.
Social Media Representative
Old 76 House
01.2015 - 01.2016
- - Established a strong social media presence, driving 20% increased engagement on Facebook and Instagram.
Education
Bachelor’s - Communication Arts
St. Thomas Aquinas College
Sparkill, NYSkills
- Audience Growth Strategy and Analytics
- Cross-Platform Campaign Management
- Marketing Content Development and Optimization
- CRM and Marketing Automation Tools (eg, Salesforce)
- Social Media Marketing
Timeline
Audience Development Manager
CNBC
01.2018 - 01.2025
Talent Development & Events Coordinator
CNBC
01.2016 - 01.2018
Social Media Representative
Old 76 House
01.2015 - 01.2016
Bachelor’s - Communication Arts
St. Thomas Aquinas College
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