Dynamic digital marketing and social media professional with a proven track record in crafting compelling content, developing strategic social media initiatives, and fostering audience engagement to drive brand growth in the sports and media sectors. Expertise includes content planning, community engagement, partnership development, event promotion, and effective cross-functional collaboration. Holds an M.S. in Digital Marketing, complemented by extensive hands-on experience managing social content for prominent athletic and sports media brands. Committed to leveraging innovative strategies to enhance brand visibility and connect with target audiences.
Skills
Social Media Strategy
Content Strategy
Campaign Strategy
Content Creation
Content Calendars
Caption Writing
Instagram & YouTube
Audience Growth
Community Engagement
Brand Storytelling
Online marketing
Partnerships
Project management
Project coordination
Analytics & Performance Monitoring
Strategic planning
Work History
Director of Marketing & Audience Growth
1 Year 5 Months
The Huddle with Mo & Lo | 05.2025 - Current
Led digital marketing, social media, content, and audience-growth initiatives, enhancing visibility and engagement for sports media platform.
Develop content strategies and campaigns that strengthen brand awareness, audience engagement, and platform growth.
Planned social content, identified audience-growth opportunities, and ensured consistent brand messaging across channels, driving audience interaction.
Supported sponsorship activations and strategic partnerships, connecting brands with sports audiences to expand engagement and reach.
Collaborate with athletes, executives, entrepreneurs, leadership, and external partners on campaigns and content.
Event Operations & Guest Relations Intern
NCAA Men's Final Four | 04.2025 - 04.2025
Facilitated game-day operations and guest relations at major collegiate sporting event, enhancing attendee experience.
Coordinated attendee engagement in high-volume environment, ensuring smooth operations through adaptability and effective communication.
Coordinated guest services to enhance overall event experience during NCAA Men's Final Four.
Assisted in managing guest inquiries, providing timely responses and support.
Collaborated with diverse teams to streamline event operations and improve communication.
Director of Communications (Internship)
10 Months
Virginia Valley Vipers | 10.2023 - 08.2024
Developed promotional messaging and communications content across organizational platforms, enhancing brand visibility.
Coordinated media communications for game-day operations and events to boost audience engagement.
Collaborated with leadership and event personnel to maintain consistent messaging and deliver professional events.
Nurtured relationships among athletes, fans, media, and community partners to foster community engagement.
Social Media Manager
3 Months
Shenandoah Men's Basketball | 10.2023 - 01.2024
Developed and executed social media campaigns that enhanced team visibility and boosted audience engagement.
Planned social content and managed digital community interactions to reinforce team branding.
Created engaging content to elevate fan interaction and align with marketing objectives.
Education
M.S. - Digital Marketing
Shenandoah University | Winchester | 05-2026
B.B.A. - Sport Management
Shenandoah University | Winchester | 05-2024
Certification
Certified Digital Marketing Associate — Digital Marketing Institute, 2025
Personal Information
Title: SOCIAL MEDIA & DIGITAL MARKETING SPECIALIST
Spearheaded sales initiatives for a diverse portfolio of brands, including COVE USA, Tall T Productions, Koastal Kooks, Long Tall Sally, Casetify, These Glasses, Charmed Aroma, and Pluto Dream Light, achieving a minimum revenue boost of 30% for each brand through targeted marketing strategies and effective outreachManaged and grew multiple social media accounts on TikTok and Instagram, amassing a combined total of 462,000 followers, 12.3 million likes, and 52 million viewsUtilized data-driven insights to optimize content and enhance engagementOversaw daily content management to maximize views, likes, and endorsements, effectively increasing my digital footprint and expanding audience reachImplemented innovative strategies that resulted in sustained growth and heightened brand visibility at Tik TokSpearheaded sales initiatives for a diverse portfolio of brands, including COVE USA, Tall T Productions, Koastal Kooks, Long Tall Sally, Casetify, These Glasses, Charmed Aroma, and Pluto Dream Light, achieving a minimum revenue boost of 30% for each brand through targeted marketing strategies and effective outreachManaged and grew multiple social media accounts on TikTok and Instagram, amassing a combined total of 462,000 followers, 12.3 million likes, and 52 million viewsUtilized data-driven insights to optimize content and enhance engagementOversaw daily content management to maximize views, likes, and endorsements, effectively increasing my digital footprint and expanding audience reachImplemented innovative strategies that resulted in sustained growth and heightened brand visibility at Tik Tok