Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Sarah Jensen

Greenfield,IN

Summary

Proactive and achievement-oriented Marketing Professional bringing 3 years of marketing and leadership experience with special emphasis within the pet industry. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.

Overview

4
4
years of professional experience
1
1
Certification

Work History

Brand Manager

Freelance
06.2023 - Current
  • Assist multiple businesses in increasing brand awareness through social channels and email marketing; including Willow Wood Pet Resort in New Albany, Ohio, Urban Tails in Houston, Texas, and Lazy Labs Bakery in Fishers, Indiana.
  • Streamline brand messaging by creating and maintaining a consistent visual identity across all platforms.
  • Conduct market research to identify key trends, ensuring the brand remained competitive in its industry.
  • Optimize social media presence to engage customers, resulting in higher online visibility and interaction rates.

Marketing Manager

4 Paws Lodge
04.2021 - Current
  • Increase brand awareness by developing and implementing strategic marketing campaigns across various social media platforms, email, and display advertisement.
  • Boost sales performance through the creation of engaging promotional materials and targeted advertising strategies.
  • Manage social media accounts for optimal audience engagement and increased online presence.
  • Analyze market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.

News Intern

Ball State Daily News
05.2020 - 08.2020
  • Independently developed and pursued stories and wrote packages, including interviewing, filming video, and shooting photos for content creation
  • Contributed to the news team's efficiency by organizing and maintaining digital archives.
  • Increased website traffic through consistent updating of online articles, ensuring fresh and relevant content was available to readers.

Education

Bachelor of Science - Photojournalism

Ball State University
Muncie, IN
05.2021

Skills

  • Campaign Planning
  • Partnership Building
  • Promotional Planning
  • Marketing Communications
  • Brand Strategy
  • Market Analysis
  • Creative Direction

Certification

Google Digital Marketing and Ecommerce Certification

Timeline

Brand Manager

Freelance
06.2023 - Current

Marketing Manager

4 Paws Lodge
04.2021 - Current

News Intern

Ball State Daily News
05.2020 - 08.2020

Bachelor of Science - Photojournalism

Ball State University

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Sarah Jensen