Sarah Kelley
Madisonville,LA
Summary
Accomplished district and marketing director with progressive industry background and decisive leadership style. Offers strategic planning abilities, background in change management and forward-thinking mindset. Ready for challenges and focused on meeting future demands. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning and public relations.
Overview
10
10
years of professional experience
Work History
Marketing Director
LivBeth Media
Baton Rouge, LA
04.2019 - 04.2023
- Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations
- Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
District Director
YMCA of the Capital Area
Baton Rouge, LA
11.2016 - 10.2021
- Assessed knowledge, skills and abilities of staff, coordinated regular skill training and implemented reinforcement techniques to address gaps and opportunities.
- Managed performance within assigned district and monitored execution of operations plans.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
- Collaborated with cross-functional staff to enrich all programs by coordinating schedule with general program operations
- Supervised staff and administered performance evaluations to communicate expectations
- Created, shared, and marketed new and existing programs to the members and the community
- Drove operational improvements which resulted in savings and improved profit margins
- Stayed abreast of new offerings within marketplace to evaluate and report trends, opportunities, and competition.
Aquatics Coordinator
YMCA Of The Capital Area
Baton Rouge, LA
11.2012 - 11.2016
- Supervised aquatic staff and administered performance evaluations to communicate expectations .
- Collaborated with cross-functional staff to enrich aquatic programs by coordinating schedule with general program operations.
- Monitored pH, chlorine, alkalinity and water hardness and took steps to maintain pool at optimal levels.
- Implemented and maintained safety standards and deployed first aid, CPR and other emergency management services.
- Conducted in-service training, meetings and conferences to share ideas and plan aquatic programs.
- Tracked, organized and cleaned pool equipment and restocked or replaced inventory to keep pool in good working condition.
- Coordinated supply orders, storage and distribution for program.
- Monitored workers for performance, professionalism and service quality.
Education
Bachelor of Science - Marketing
Louisiana State University And A&M College
Baton Rouge 01.2014 - 5 2016
Bachelor of Arts - History
Louisiana State University And A&M College
08.2005 - 5 2009
Skills
Innovation
Business administration
Media relations
Communications expertise
Strategic planning
Market understanding
Cost Management
Operations management
Communications management
Budgeting
Timeline
Marketing Director
LivBeth Media
04.2019 - 04.2023
District Director
YMCA of the Capital Area
11.2016 - 10.2021
Bachelor of Science - Marketing
Louisiana State University And A&M College
01.2014 - 5 2016
Aquatics Coordinator
YMCA Of The Capital Area
11.2012 - 11.2016
Bachelor of Arts - History
Louisiana State University And A&M College
08.2005 - 5 2009