Analytics and SEO
Jessica Arbar
Marketing Professional
Denver,Colorado
Summary
Hardworking and proactive Marketing leader with demonstrated history of success in supporting business initiatives with innovative marketing strategies. Creates materials, develops plans, and updates strategies to maintain on-target campaigns with successful results. Well-coordinated, and conscientious about following through with all objectives and achieving company goals.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Marketing Director
City Floral Garden Center
Denver, CO
08.2021 - Current
- Spearheaded market research to identify branding opportunities, cement strategies and sustain loyal customer base.
- Devised marketing plans using digital strategies, print advertising and word of mouth tactics.
- Coordinated with owners to generate dynamic marketing content and communication tools for promotional campaigns.
- Increased weekly email Average Open Rate to 32%, double industry average.
- Analyzed market trends and competitive landscape to understand opportunities and potential value.
- Designed, implemented, and enhanced local marketing initiatives to maximize outreach and product sales.
Owner/Operator
THE GOOD CLEAN
Denver, CO
09.2019 - 07.2021
- Managed day-to-day business operations.
- Grew recurring client count by 100+% every month during first 6 months.
- Cultivated forward-thinking, inclusive, and performance-oriented business culture to lead industry in innovation and push progress.
Marketing Manager
BrieBug Software
Lakewood, CO
10.2017 - 09.2019
- Created and assessed marketing copy, art comps and final designs and compared with established specifications.
- Planned and coordinated all company-sponsored Meetups and large-scale conference events.
- Successfully grew company-run industry conference by 150% in second year.
- Created company brand messaging, collateral materials, customer events, promotional strategies and product commercialization.
- Planned and coordinated logistics and shipment of materials for attendees of trade shows.
Education
Bachelor of Arts - Liberal Arts And General Studies
Metropolitan State University of Denver
Denver, CO 06.2009 - 12.2012
Skills
Marketing and advertising
Interpersonal Communications expertise
Branding
Project Management
Adaptability
Key decision making
Communications management
SEO and analytics
Communications expertise
Database Management
Fact checking
Innovation
Strategic planning
Digital marketing
Software
HubSpot
Mail Chimp
Constant Contact
G Suite
Jira
Confluence
Adobe Creative Suite
Canva
Later/linkinbio
Microsoft Office 365
ClickUp
Zapier
Zoom
Wordpress
Certification
Full-Stack Web Development, True Coders - January 2021-May 2021
05-2021
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Business has only two functions – marketing and innovation.
Peter Drucker
Timeline
Marketing Director
City Floral Garden Center
08.2021 - Current
Full-Stack Web Development, True Coders - January 2021-May 2021
05-2021
Owner/Operator
THE GOOD CLEAN
09.2019 - 07.2021
Marketing Manager
BrieBug Software
10.2017 - 09.2019
Bachelor of Arts - Liberal Arts And General Studies
Metropolitan State University of Denver
06.2009 - 12.2012
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