Summary
Overview
Work History
Education
Skills
Awards
Certification
Timeline
Generic

Sarah LaBruce

Summary


Dynamic leader with strong background in strategic management and organizational growth. Skilled in developing and implementing effective business strategies, optimizing processes, and driving team performance. Known for adaptability, effective collaboration, and delivering measurable outcomes in dynamic environments. Strong communication and problem-solving abilities, coupled with focus on fostering productive and positive team culture.

Overview

16
16
years of professional experience
1
1
Certification

Work History

Director, Business and Finance Operations

Comcast Headquarters
02.2025 - Current
  • Lead cross-functional business operations initiatives that reduced operational costs by 18% through process automation and vendor negotiations.
  • Direct annual budgeting process for a $500M portfolio, aligning financial goals with strategic business objectives across multiple organizations.
  • Partner with senior leadership to evaluate and execute strategic investments, including $77M in acceleration funding.
  • Oversee business continuity and risk management planning, ensuring financial resilience and compliance with regulatory requirements.
  • Built and mentor a high-performing team of four finance and operations professionals, fostering a culture of accountability, innovation, and continuous improvement.

Director, Go to Market Strategy

Comcast Headquarters
02.2022 - 02.2025
  • Established and lead Comcast's first centralized Sales GTM Strategy & Planning team, serving as the single point of contact for all sales channels during product launches.
  • Created optimized sales strategies that capitalized on revenue growth opportunities.
  • Directed GTM strategy for all high-impact internet initiatives including NOW, FDX, Internet 2.0, FCC Broadband Labels, and California All-In Pricing-ensuring seamless execution across core business lines and premium services.
  • Designed and implemented a first-of-its-kind cross-functional collision calendar, integrating 300K data fields across 30 sources-recognized with the SMP Daredevil Award.
  • Led rapid-response sales initiatives e.g., Storm-Ready Wi-Fi, ACP Turndown, accelerating results under tight timelines and earning the GSO GOAT Team award.
  • Streamlined quarterly planning and managed the Sales organization's Plan of Record (PoR), aligning priorities with PMO, Product, and senior leadership.
  • Built strategic partnerships across Sales Reporting, Compensation, and Retail Sales to enhance alignment and operational efficiency.
  • Acted as a GTM thought leader, driving innovation and challenging conventional approaches to improve clarity, execution, and impact.
  • Led team of three managers; two of which were promoted to other teams within their first year

Senior Manager, Sales GTM Planning

Comcast Headquarters
01.2019 - 02.2022
  • Revamped intake and planning processes, increasing team productivity and strategic alignment.
  • Reviewed and approved all product-related communications to ensure accuracy and consistency.
  • Collaborated cross-functionally with Marketing, Sales, and Communications to support successful product rollouts.
  • Delivered actionable insights through qualitative and quantitative analysis to inform executive decision-making.

Senior Manager, Sales Enablement & Effectiveness

Comcast Headquarters
09.2013 - 01.2019
  • Analyzed sales performance and coached frontline teams, resulting in a 17% increase in close rates and 11% reduction in churn.
  • Partnered with call center leadership to implement data-driven performance development strategies.
  • Developed and deployed sales methodologies that improved team effectiveness and performance

Federal Government Sales Director

Level 3 Communications
11.2012 - 09.2013

Director, Channel Sales

OneVoice Communications
01.2011 - 12.2012

Director, National Indirect Sales

Clearwire
01.2010 - 12.2010

Education

Bachelor of Arts - English

Mary Washington College
05-2001

Skills

  • Strategic Planning & Execution
  • Visionary Leadership
  • Data-Driven Decision Making
  • End to End Sales Acceleration
  • Rapid Response Growth Strategies
  • Portfolio Project Management
  • People Leadership & Development
  • Business Operations

Awards

  • The Closer Award (Comcast, 2022) - Someone who knows how to compromise and reach and reach agreements in tense scenarios; someone that doesn’t shy from difficult conversations and can always be trusted to get it done
  • The GOAT Award (Comcast, 2024) - The project team that created big change or the business and generated business-critical results
  • MDU Tiger Team Comcast (Comcast, 2023)
  • The Daredevil Award (Comcast, 2022) - For demonstrating fearlessness in the face of challenging projects and proving that it is possible to do the impossible

Certification

Professional Scrum Master I 2019

Timeline

Director, Business and Finance Operations

Comcast Headquarters
02.2025 - Current

Director, Go to Market Strategy

Comcast Headquarters
02.2022 - 02.2025

Senior Manager, Sales GTM Planning

Comcast Headquarters
01.2019 - 02.2022

Senior Manager, Sales Enablement & Effectiveness

Comcast Headquarters
09.2013 - 01.2019

Federal Government Sales Director

Level 3 Communications
11.2012 - 09.2013

Director, Channel Sales

OneVoice Communications
01.2011 - 12.2012

Director, National Indirect Sales

Clearwire
01.2010 - 12.2010

Bachelor of Arts - English

Mary Washington College
Sarah LaBruce