Summary
Overview
Work History
Education
Skills
Timeline
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Sarah LeFevre

Saratoga Springs,NY

Summary

Knowledgeable Social Media Manager experienced in executing social media strategies across social platforms. Demonstrated time management and collaboration skills with willingness to take on added responsibilities to meet a team goal.

Overview

5
5
years of professional experience

Work History

Marketing and Membership Coordinator

Saratoga Regional YMCA
09.2019 - Current
  • Create and execute all social media strategies and content to 11,000+ followers on Facebook, Instagram, LinkedIn and YouTube.
  • Grew Facebook and Instagram followers by 30% and 46% respectively.
  • Increased Instagram engagement rate from 1.6% to 3.2%.
  • Evaluate analytics to track media success and identify improvement opportunities.
  • Obtain and review all financial assistance applications to determine eligibility.
  • Create and implement strategies to expand financial assistance program, resulting in 12% increase in applicants in 12 months.

Freelance Social Media Manager

The District
06.2023 - Current
  • Develop social media strategies to align with business goals.
  • Create and maintain content to be posted in a timely and relevant manner.
  • Monitor online presence to engage with potential customers and strengthen existing customer relationships, increasing followers across Instagram and Facebook by 90% in six months.

Freelance Social Media Manager

Nashville Of Saratoga
06.2023 - Current
  • Develop marketing content such as promotional materials and advertisements for social media.
  • Increase customer engagement through social media, increasing followers across all platforms by 15% over six months.
  • Suggest and implement new ideas to increase restaurant revenue, including pub crawls and booking live music shows.

Personal Trainer

Saratoga Regional YMCA
01.2019 - 03.2020
  • Designed specific workout programs for individual clients based on performance ability.
  • Assisted individuals in setting achievable fitness goals, monitoring progress for success.

Bartender

The Wine Bar
07.2018 - 05.2019
  • Served high customer volumes during special events, nights, and weekends.
  • Performed opening and closing duties, printing sales reports, setting up for incoming shift, preparing cash drawers, and taking inventory.

Education

Bachelor of Science - Human Biology

SUNY Oneonta
Oneonta, NY
05.2018

Skills

  • Content Creation
  • Community Engagement
  • Social Media Copywriting
  • Photo and Video Editing
  • Interpersonal Skills
  • Customer Service
  • Problem Solving
  • Team Player

Timeline

Freelance Social Media Manager

The District
06.2023 - Current

Freelance Social Media Manager

Nashville Of Saratoga
06.2023 - Current

Marketing and Membership Coordinator

Saratoga Regional YMCA
09.2019 - Current

Personal Trainer

Saratoga Regional YMCA
01.2019 - 03.2020

Bartender

The Wine Bar
07.2018 - 05.2019

Bachelor of Science - Human Biology

SUNY Oneonta

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Sarah LeFevre