Sarah Larson

• Generates mobile-first content with a reach of 5,000+ coveted retailers and brands that are immediately shoppable through consumer sites and social media platforms such as Instagram, TikTok, Snapchat, and more.
• Possesses great quality of production, consistency of publishing, shop-ability of content, and strength of a highly engaged audience.
• Focused mission to grow audience, reach, and personal brand utilizing data, strategies, and consumer and social medial platforms
• Instagram and TikTok: @keepfashion_weird
• Blog site: sarahmlarson.wixsite.com/keepfashionweird

SEO

• Creates and implements SEO strategies to consistently improve page and site rankings
• Understands and properly implements backlinking strategies
• Identifies meaningful insights based on data in Google Analytics, SEMrush, and other software
• Wordpress usage and development
• Marketing and SEO copywriting, including writing meaningful, engaging content and headlines that hook readers
• Provides guidance to a graphic designer on creation of pages and templates
• Improves site user experience, branding, and conversion optimization
• Quality assurance testing of websites

Website Design

• Builds out websites in WordPress based on our client's photos, logo, branding and properly implement color scheme to make site look appealing
• Reviews and improves existing mobile and desktop webpages to come up with a list of changes to implement
• Sets up and monitors conversion rate, user experience (UX) without hurting Google ranking
• Coordinates development with offshore WordPress developers and SEO team members
• Supervises and mentors other staff members in usability and optimal conversion design practices
• Effectively uses data (Google Analytics, Heatmap Tools, etc.) to constantly review and adjust campaigns to maximize ROI
• Uses WordPress to create and update Websites

• Identified trends and insights and optimizes spend and performance based on the insights via Google Ads.
• Brainstormed new and creative growth strategies through digital marketing.
• Set up and optimized PPC campaigns on all major search engines.
• Conducted outbound calls and follows up with clients on performance of their marketing services.
• Communicated clearly with clients to understand their markets, budgets, and other relevant factors to produce results.
• Analyzed data (Google Analytics, SEMrush, call/booking data) to review and adjust campaigns.
• Monitored campaigns to ensure best practices are met, including proper target location, keywords, times, and daily budget.
• Provided clients with monthly reports to review statistics.
• Measured and reported performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  

• Leveraged proficiency in Adobe photoshop and Canva to create inventive ads for clients.
• Selected colors and themes while adding functionality to create new designs.
• Generated digital image files for use in digital and traditional printing.
• Worked with customers to present mockups and collect information for adjustments.
• Consulted with clients to define design requirements and manage product development projects.
• Developed engaging marketing and promotional advertisements to generate sales revenue and grow customer base.

• Personal Stylist: helped clients create the most suitable image by choosing clothes and accessories that fit clients' body types and individual needs.
• Assistant Buyer: maintained positive vendor relations, prepared retail and pricing strategies, placed and tracked purchase orders, managed inventory, and kept track of market trends.
• Social Media Content Creator: responsible for creating and administering content on all social media platforms for the @planetbardot Instagram and TikTok to ensure customer engagement.
• Model/Photographer: promoted, advertised, and showcased clothing, footwear, and other products through pictures and videos on the @planetbardot Instagram and TikTok.
• Web Designer: planned, created, and coded web pages for planetbardot.com. Using technical and non-technical skills I produced a website that fits our customers' requirements. I determine not only the look of the website but how it works as well.

• Initiated authorized requests for member medical output or input services including; data entry of assessments and authorizations, researching claims inquiries, screening member priority for case management assessment, promoting member compliance, assessing and monitoring inpatient census, and producing and mailing case management assessment and educational material.
• Performed transition of care duties which included contacting members, members power of attorney, members attending physician, home health agencies, equipment vendors, and community-based organizations.

• Performed, tracked, and processed all data entry related tasks including sorting, proofing, updating, faxing, mailing, and storing of clinical documents for managed behavioral healthcare company serving vulnerable and undeserved populations.