Sarah O'Brien
Bloomington,IN
Summary
Recent graduate with excellent research, technical, and problem-solving skills. Detail-oriented and able to learn new concepts quickly. Ambitious marketing professional with diverse experience, ready to progress in a respected corporate environment.
Overview
5
5
years of professional experience
1
1
Certification
Work History
Marketing Consultant
Society Yoga
Lafayette, Indiana
11.2025 - Current
- Transformed legacy website to elevate brand visibility.
- Created an internal communication strategy that included newsletters, emails, surveys.
- Planned and executed social media campaigns across multiple platforms.
Marketing Consultant
Annabelle's Natural Ice Cream
Portsmouth, New Hampshire
06.2025 - Current
- Developed engaging content for social media, driving customer attraction.
- Designed promotional materials for print and digital channels to enhance brand visibility.
- Constructed company website, improving online presence.
Editorial Intern
Modern Luxury
01.2025 - 05.2025
- Researched and fact checked content for editorial features in luxury culture, fashion, dining, and philanthropy.
- Proofread and edited articles using AP style, maintaining clarity, consistency, and accuracy.
- Selected and edited visual content for digital stories; collaborated with the team to match images with the editorial tone.
- Applied basic CSS to format and update online articles, contributing to user friendly layouts and navigation.
Margaritaville Ambassador
Margaritaville
09.2023 - 07.2024
- Promoted Margaritaville products and experiences through on campus activations and social media engagement.
- Increased brand awareness by directly engaging with potential customers and communicating brand value.
- Maintained a positive and professional brand image while serving as the point of contact at local events.
Summer Marketing Intern
Margaritaville
Dallas, USA
05.2023 - 08.2023
- Supported the marketing team in planning, promoting, and executing both large-scale and boutique events.
- Created and distributed branded content and promotional materials to enhance brand visibility.
- Conducted market research and competitor analysis to support campaign strategy and positioning.
- Collaborated with senior team members to brainstorm and refine event marketing strategies.
Intern
Indiana Emergency Care
Lafayette, USA
08.2020 - 12.2022
- Managed patient files, billing statements, and confidential medical records in compliance with HIPAA regulations.
- Assisted with financial operations, including accounts payable/receivable, and medical billing, using QuickBooks.
- Provided facility support for on-call emergency physicians, ensuring clean, organized, overnight accommodations.
Education
BA - Media Advertising
Indiana University, Media School
Bloomington, IN05.2025
Skills
- Marketing & Media Tools: Google Ads Meta Business Suite Canva Adobe InDesign Adobe Photoshop Hootsuite Mailchimp
- Digital & Editorial Skills: AP Style Content Creation Copywriting SEO Basics Social Media Strategy Basic CSS & HTML
- Business & Analytical Tools: Microsoft Excel Google Analytics QuickBooks
- Interpersonal Skills: Project Leadership Team Collaboration Adaptability
Activities
Chi Omega Fraternity, Make A Wish Fundraising Coordinator, 02/21 – 05/25, Acted as a liaison between the Make A Wish fundraising team and the IU chapter of Chi Omega in an effort that resulted in over 40k for fundraising. Helped coordinate an event that hit the organization’s fundraising record of 50k.
Certification
- Direct Buying Essentials Course - AdTech Academy
- Digital Media Essentials Course - AdTech Academy
Languages
- Professional working proficiency in American Sign language
- Limited working proficiency in Spanish
Affiliations
- Study Abroad, International European Studies – Barcelona, Spain
Timeline
Marketing Consultant
Society Yoga
11.2025 - Current
Marketing Consultant
Annabelle's Natural Ice Cream
06.2025 - Current
Editorial Intern
Modern Luxury
01.2025 - 05.2025
Margaritaville Ambassador
Margaritaville
09.2023 - 07.2024
Summer Marketing Intern
Margaritaville
05.2023 - 08.2023
Intern
Indiana Emergency Care
08.2020 - 12.2022
BA - Media Advertising
Indiana University, Media School