Sarah Terrazas
Conroe,TX
Summary
Digital marketing leader with 7+ years of progressive experience driving performance-based growth through data-driven digital media, analytics, customer journey optimization, and cross-functional leadership. Proven ability to build and optimize digital ecosystems across paid channels while translating complex analytics into actionable strategies for internal stakeholders and external partners. Experienced in multi-location, service-based, and client-facing environments with a strong foundation in performance media, SEO/SEM, digital analytics, and customer experience optimization. MBA, University of Texas at Austin McCombs School of Business.
Overview
4
4
years of professional experience
Work History
Director of Client Success
Marketing 32
Remote
06.2023 - Current
- Lead digital strategy, performance optimization, and customer experience initiatives for a multi-client portfolio within a fast-paced, data-driven marketing environment.
- Own and execute end-to-end digital marketing strategies across paid channels, aligning campaign performance to customer acquisition, retention, and LTV goals.
- Lead digital performance measurement, leveraging analytics, segmentation, and KPI dashboards to continuously optimize campaigns and customer journeys.
- Partner cross-functionally with marketing, analytics, product, and operations teams to translate consumer behavior insights into scalable digital programs.
- Guide development and optimization of websites, landing pages, and digital touchpoints, ensuring consistent UX/UI and conversion performance.
- Serve as a strategic advisor to clients, clearly distilling complex digital and technical insights into actionable recommendations.
- Drive operational efficiency and marketing effectiveness through continuous testing, optimization, and performance reporting.
- Key Impact: Improved client retention and engagement through personalized, data-driven digital programs while strengthening long-term growth strategies.
Senior Account Manager
Transcendental
San Antonio, TX
08.2022 - 06.2023
- Managed client relationships while executing digital and performance marketing strategies that generated $4M+ in revenue growth.
- Led paid media optimization efforts across digital channels, focusing on ROI, conversion performance, and budget efficiency.
- Analyzed campaign performance data to optimize targeting, messaging, and channel mix across paid search, display, and social platforms.
- Collaborated with creative, analytics, and leadership teams to align digital execution with broader brand and business objectives.
- Delivered clear performance reporting and insights to clients, reinforcing data-backed decision making.
Communications Coordinator
Bexar County
San Antonio, TX
12.2021 - 08.2022
- Leveraged data analysis and reporting to optimize digital engagement, reach, and campaign effectiveness.
- Produced analytics-driven reports to support leadership decision-making and ensure equitable resource allocation.
Education
Master of Business Administration -
University of Texas Austin
05.2025
Bachelor of Arts - Communication, Public Relations
University of Texas At San Antonio
12-2019
Skills
- Digital Media Strategy & Performance Marketing
- Paid Search (SEM)
- SEO & Website Optimization
- Digital Analytics & KPI Measurement
- Customer Journey Mapping & Personalization
- Franchise / Multi-Location Marketing Support
- Cross-Functional & Stakeholder Leadership
- Data-Driven Decision Making
- Marketing Technology & CRM Enablement
- UX/UI & Digital Experience Optimization
- Google Analytics & Performance Dashboards
- Digital Media Platforms
- Executive & Franchisee-Level Communication
- Market Research & Consumer Insights
- Agile Project Leadership
Additional Skills And Tools
- Google Analytics & Performance Dashboards
- CRM & Customer Segmentation Platforms
- Digital Media Platforms (Search, Social, Display, Video)
- Executive & Franchisee-Level Communication
- Market Research & Consumer Insights
- Agile Project Leadership
Selected Projects
McCombs MBA Consulting Project, Team Lead, Led a cross-functional consulting team delivering data-driven growth and digital strategy recommendations for a large enterprise client.
Timeline
Director of Client Success
Marketing 32
06.2023 - Current
Senior Account Manager
Transcendental
08.2022 - 06.2023
Communications Coordinator
Bexar County
12.2021 - 08.2022
Master of Business Administration -
University of Texas Austin
Bachelor of Arts - Communication, Public Relations
University of Texas At San Antonio