Summary
Overview
Work History
Education
Skills
Languages
Timeline
Receptionist
Sarah Urfali

Sarah Urfali

Enterprise Sales Leader
Naples,FL

Summary

Strategic and dynamic Senior Director of Enterprise Sales with over 20 years of expertise in SaaS, FinTech, and digital payments, specializing in emerging markets and high-risk verticals. Proven success in driving mid-market and enterprise sales, developing impactful sales strategies, and leading cross-functional teams to exceed revenue targets. Experienced in evangelizing cutting-edge payment solutions and managing complex client portfolios, I excel in fostering strong client relationships, and navigating diverse market challenges. Adept at aligning internal teams from Product to Compliance to deliver tailored solutions that enhance client satisfaction and drive competitive growth.

Overview

14
14
years of professional experience

Work History

Enterprise Sales Director-SaaS-Digital Payments-Subscription Billing-Failed Payments Recovery

Vindicia
10.2022 - 12.2023

Company Overview:

Vindicia is a SaaS company that provides a subscription management platform and failed payments recovery solutions by utilizing artificial intelligence and machine learning.

Notable Contributions:

  • Orchestrated high-performing sales processes and strategies, achieving an 80% increase in annual revenue and a 35% reduction in the sales cycle.
  • Surpassed the long-time company ACV by eight times and contributed to closing an unprecedented $1.2 million in annual recurring revenue (ARR).
  • Collaborated with cross-functional teams, including sales engineers, customer success, legal, and marketing, to align sales strategies and company goals.
  • Managed vendor relationships with payment processors, gateways, and other key partners
  • Facilitated a seamless onboarding process by participating in the integration process, assisting in conducting third-party vendor assessments with the security and legal departments, and drafting RFPs, SOWs, and contract agreements.

Founding VP of Sales-FinTech-SaaS

Elucidate
Berlin, Germany
07.2021 - 08.2022

Company Overview:

Elucidate is a SaaS financial crime risk management company, enabling financial institutions and correspondent banks to monitor their cross-border transactions and price financial crime risk through the accredited Elucidate FinCrime Index.

Notable Contributions:

  • Spearheaded the sales and market entry of a new SaaS financial crime risk management platform, specifically designed for tier-one banks.
  • Achieved 150% of the sales quota within six months through strategic client engagement and solution selling tailored to banks.
  • Developed comprehensive risk pricing models that enabled banks to optimize their financial crime management processes
  • Cultivated high-level relationships with international banks, enhancing product penetration, and user adoption.
  • Conducted in-depth training sessions for sales and customer support teams, focusing on the complex needs of financial institutions

VP of Sales and Partnership Director- SaaS and Embedded Payments Solutions-Remote

Linga
Naples, USA
05.2020 - 06.2021

Company Overview:

Linga is a privately owned start-up offering SaaS, cloud-based, integrated payment solutions.

  • Products also include loyalty and gift cards, contactless, handheld, kiosk, table order, and E-Commerce solutions.
  • Led the introduction and sales of a cloud-based SaaS platform with integrated payment solutions targeted at banks, financial institutions, ISVs, and merchants.
  • Engineered a 200% increase in sales by adapting and presenting the bundled SaaS platform and payments as a comprehensive banking solution.
  • Forged enduring partnerships with banks by demonstrating how integrated SaaS solutions can streamline their retail and commercial operations.
  • Managed and expanded client relationships through continuous engagement, and by providing tailored solutions to enhance operational efficiencies.

VP Sales and Partnership-SaaS- Embedded payments, ISV , ISO, banks and channel partners-Remote

Worldpay
, USA
09.2013 - 03.2020

Company Overview:

Worldpay is an industry-leading payments technology and solutions company, annually processing over 40 billion transactions across 146 countries and 135 currencies.

Notable Contributions:

  • Achieved 150% of the team quota, attaining a top 5 rank and President’s Club consistently.
  • Directed and expanded sales operations, increasing market share and revenue by 200%.
  • Employed innovative client engagement strategies, moving beyond traditional cold-calling techniques.
  • Negotiated and finalized strategic deals, consistently meeting sales objectives, and enhancing client contentment.
  • Collaborated with the product team to establish a comprehensive portfolio list of integrated payments for vertical SaaS platforms.

VP Sales and Partnership-SaaS- Embedded payments, ISV, ISO, banks and channel partners

NCR
Atlanta, USA
08.2009 - 09.2013

Company Overview:

  • NCR Voyix Corporation (NYSE: VYX) is a leading global provider of digital commerce solutions. NCR Voyix is a comprehensive SaaS platform, headquartered in Atlanta, Georgia, with approximately 15,000 employees in 35 countries.

Notable Contributions:

  • Established a network of channel partners, ISVs, ISOs, banks, and financial institutions.
  • Surpassed sales goals by 150% annually through strategic execution and product team collaboration.
  • Cultivated a comprehensive understanding of fintech products, enabling tailored client communications.
  • Forged and deepened relationships with clients, understanding their business needs, and providing valuable solutions.
  • Identified and implemented industry-leading payment solutions to enhance customer experience, and drive revenue growth.

Education

Bachelor of Arts in Architecture - Architecture

American University of Beirut
Lebanon

Skills

  • Emerging Markets Penetration
  • Strategic Sales Leadership
  • Client Portfolio Management
  • High-impact partnership development
  • Product and Market Evangelism
  • Cross-functional team collaboration
  • Client Experience Optimization
  • Risk Management and Compliance
  • Revenue and profit growth
  • Sales and Marketing Initiatives

Languages

  • English
  • Arabic
  • French

Timeline

Enterprise Sales Director-SaaS-Digital Payments-Subscription Billing-Failed Payments Recovery

Vindicia
10.2022 - 12.2023

Founding VP of Sales-FinTech-SaaS

Elucidate
07.2021 - 08.2022

VP of Sales and Partnership Director- SaaS and Embedded Payments Solutions-Remote

Linga
05.2020 - 06.2021

VP Sales and Partnership-SaaS- Embedded payments, ISV , ISO, banks and channel partners-Remote

Worldpay
09.2013 - 03.2020

VP Sales and Partnership-SaaS- Embedded payments, ISV, ISO, banks and channel partners

NCR
08.2009 - 09.2013

Bachelor of Arts in Architecture - Architecture

American University of Beirut
Sarah UrfaliEnterprise Sales Leader